Television

UTV-Sun JV talks: Channels to get Sun branding













MUMBAI: The final word on the joint venture deal between UTV and Sun Network for the launch of a Tamil and Telugu kids channel is not out yet. But, according to the talks, the channels will operate under the Sun brand.


"As per the discussions, there will be no co-branding of the channels. It will carry the Sun brand. The interest shown is initially for the launch of two kids channels in the Tamil and Telugu languages," says a source familiar with the negotiations.

 
 


According to the talks, UTV will keep the advertising revenues while Sun will enjoy the distribution earnings. The spill over revenues after a prescribed limit will be shared by both the partners.


UTV will invest in the programming and marketing of the channel. The distribution of the channel will be handled by Sun, which runs a cable network in Tamil Nadu called SCV.


"The functioning of the kids? channels will be similar in arrangement to the Sun Network channels. While Sun sells slots to different producers, in case of the kids? channels UTV will take care of the entire content and marketing," the source says.


Sun Network, which has channels in the general entertainment, movies and music space, does not operate any kids? channels. If the deal sails through, Sun will get into the kids? genre without making any investment on content. "Being a dominant player in South India, only Sun can get into such deals," says an industry observer.


For UTV, the deal will put it in partnership with the biggest broadcasting company in South India. The distribution of the Tamil language channel will be assured as SCV is the dominant cable network in the state. Though Sun Group has almost no cable presence in Andhra Pradesh, UTV can use cross-promotion on the network?s Gemini TV to popularise the kids? channel.


UTV, in fact, wants to sew up a deal that will enable it to spread across the four south-language states with Sun, the source said. UTV, along with promoter Ronnie Screwvala, already runs a Hindi kids channel, Hungama TV. United Home Entertainment is the company that owns and operates Hungama TV.


The talks between UTV and Sun Network are, however, still inconclusive. "There is no conclusive agreement yet. The deal structure could also change as the talks progress," the source said.

Also read:
UTV, Sun in talks for Tamil kids channel

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/vikrant_0.jpg?itok=0MQn6rL1
Dream11 aims to increase user base with Hero ISL season 5: Vikrant Mudaliar

Hero Indian Super League (Hero ISL) season five is just around the corner and Dream11 being the official fantasy football partner and home to more than four crore fantasy sports fans is looking to capitalise on the championship buzz to expand its user base.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/17/ap_0.jpg?itok=h0e86FkS
Pet Tales with Mindshare's Ruchi Mathur

Animal Planet is celebrating the bond that humans share with animals through this heartwarming series called ‘Animal Planet Pet Tales’ on the special relationship that India’s top media executives share with their pets.  What’s your favorite pet movie? I don't really have a favourite pet story as...

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/mn_0.jpg?itok=rYGA8Wvw
MN+ launches ‘Wings of Change’

MN+, the Gold Class of Hollywood movies, launches a specially curated property ‘Wings of Change’ to celebrate women who have created a paradigm shift in the world of cinema. Starting September 21, 11p.m on MN+, the eight-week property, ‘Wings of Change’ will feature movies starring some of the most...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/aaj-tak.jpg?itok=AUY4V9ha
Aaj Tak announces the launch of ‘Saare Jahaan Se Sachcha’

Launch Platform includes the first ever News Roadblock on Aaj tak Prime Time

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/naap.jpg?itok=1TV5bcFs
Teleshopping market sees growth ahead

Since the inception of television home shopping industry in India in the 90s, it has come a long way as compared to the time when the segment was associated with ‘magical’ products, impractical promises or dubbed English slots.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/camp.jpg?itok=Eh67R1fK
iTV Foundation organizes free day-long health camp in Karnal

Haryana Chief Minister Manohar Lal Khattar on Monday inaugurated iTV network foundation's free health camp which was held in Karnal, Haryana and lauded the initiative taken by the group. Speaking at the event, Manohar Lal Khattar said that their objective is to increase the number of doctors in the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/kids_0.jpg?itok=otInOyzM
Viacom18 dials up its kid’s ecosystem - extends the KidZania association to Mumbai

Viacom18, India’s fastest growing media & entertainment network is all set to extend its association with KidZania to Mumbai.

Television TV Channels Kids
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/raj.jpg?itok=_J83VD2q
Rajiv Mathrani joins Star Sports as chief marketing officer

Star Sports has appointed Rajiv Mathrani as its new chief marketing officer (CMO), a source close to the development has confirmed to Indiantelevision.com.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/18/ibf.jpg?itok=fE9MgDPX
IBF rejigs board; appoints VPs to steer key objectives

The board of directors of the Indian Broadcasting Foundation (IBF) has unanimously appointed Siddharth Jain, Rajat Sharma, Sudhanshu Vats and K Madhavan as the vice-presidents to broadbase and liaise with the government and other stakeholders for the sectoral growth.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories