Turner ups local content; to launch new show on Pogo

MUMBAI: Giving a further push to its local and live-action programming line up, Turner International India is gearing up to launch its new show FAQ (Frequently Asked Questions) on Pogo, come 19 July.

Positioned as a curiosity show that is based on scientific principles, FAQ will be aired every Sunday at 10.30 am. "With this, Turner Networks‘ live-action format basket will now hold ten original shows ranging across seven to eight different genres," says Turner International India director - programming South Asia Krishna Desai.

FAQ will be hosted by a new brand face Pratik and will be further supported by co-host Crash - the dumb robot. The show will undertake various experiments to unravel many scientific tricks.

Says Desai, "Our focus is to create more and more 100 per cent Turner-owned shows that will help us possess and expand our IPR properties."

As part of its marketing activity, Turner is conducting school contact programmes across over 20 towns to touch base with 900 schools in metros and tier II cities. "We will be establishing contacts with as many as 9 lakh through this programme. We will visit schools to receate a lab to expose the flavour of the show and conduct live experiments to help children understand what the show is all about," Desai elaborates.

FAQ will also go online, courtesy a dedicated microsite for the show that will go live simultaneous with the launch of the new property.

"The site will hold many questions from FAQ. It will also capture clips of the show, five games developed on the character -Crash and also a number of contests," he avers.

FAQ will also be promoted heavily on Cartoon Network and Pogo wherein at least 15-20 promos of the show will be run daily prior to launch.

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