Turner partners with iScreen to distribute content on mobile

MUMBAI: Turner Broadcasting System Asia Pacific has formed a distribution and content partnership with iScreen Corporation, a mobile service provider in Taiwan, for Cartoon Network mobile services.

In a multi-year agreement, iScreen will distribute, market and promote Turner’s Cartoon Network-branded mobile services to operators, serving Taiwan mobile users via downloads and streaming.

The partnership between Turner and iScreen has already resulted in a major collaboration with Taiwan Mobile, introducing the first Chinese Cartoon Network mobile site in Taiwan. A raft of Cartoon Network mobile downloadable services, including the first Cartoon Network e-comic books in the world, will be exclusively available to Taiwan Mobile’s subscribers.

“Turner is excited about this partnership with iScreen, as it will bolster our presence in the robust Taiwan mobile market. iScreen’s expertise as a distributor as well as a content developer makes us well-positioned to combine our iconic Cartoon Network brands, such as BEN 10 and The Powerpuff Girls, to innovate and present first-in-market services that will appeal to Taiwan’s mobile consumers,” said Turner International Asia Pacific VP wireless, interactive content development and distribution Ringo Chan.

iScreen also served as the content developer for the mobile site and Cartoon Network’s first-ever content on the latest mobile innovation in the world, the e-comic platform, enabling consumers to enjoy their favorite Cartoon Network shows and characters, BEN 10 and The Powerpuff Girls, in comic format and complete with sound and vibration effect on their mobile phones.

“iScreen is pleased to partner with Turner, a key leader in branded content, and we hope to explore more collaborations in other territories. In the past few years, iScreen has been continuously developing innovative and highly- technical mobile services, winning the confidence and trust of our partners around the world. Most recently, we introduced mobile book service solutions into Taiwan from Japan. We will continue to provide such first-in-market mobile services,” said iScreen Corporation GM David Chou.

Cartoon Network’s mobile content is widely distributed in more than 15 countries and territories in the Asia Pacific region. In addition to wireless content and linear broadcast, Turner also pursues content aggregation across multiple platforms including interactive media, publishing, consumer products and promotional licensing.

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