Turner inks deal with Nokia for Cartoon Network mobile content

MUMBAI: Turner Broadcasting and Nokia have announced that high-quality content from Turner‘s Cartoon Network will be made available for consumer downloads through the Nokia Content Discoverer client, embedded in Nokia devices available in markets globally. The territories covered under this agreement include United Kingdom, France, Italy, Germany, Spain, Belgium, The Netherlands, Finland, Sweden and Norway.

Under this multi-country deal between the companies, mobile subscribers will be able to browse, download and purchase over-the-air Cartoon Network games, video clips, and other content from a dedicated Cartoon Network mobile content "storefront" available to consumers through the device-resident Nokia Content Discoverer client, part of Nokia‘s complete mobile content ecosystem, informs an official release.

A selection of Cartoon Network favourites - ranging from Johnny Bravo to Dexter‘s Laboratory will be offered on the service. The new agreement provides a method for people to quickly access and enjoy Cartoon Network entertainment on buses, at school or in the office, according to Turner Broadcasting vice president Commercial Distribution and Digital Media Sales Phil Lawrie.

Turner is delighted to offer a Cartoon Network catalog as part of the exciting Nokia Content Discoverer initiative," said Lawrie. "Accessing and buying mobile content can often be challenging for the end-user. Having an embedded showcase for our Cartoon Network content as part of Nokia Content Discoverer will eliminate these barriers and provide a shop window for games, video clips, wallpapers and much more in the future. In a nutshell, it‘s content purchase made easy - with a positive commercial outcome for all stakeholders: Turner, Nokia and the network operator. And our consumers will now be just a few key-strokes away from Cartoon Network favorites like The Powerpuff Girls and Dexter‘s Laboratory."

"Offering popular entertainment from Cartoon Network will greatly enhance the value of the Nokia Content Discoverer program to network operators and to the end consumers," commented Forum Nokia (Nokia‘s global developer program) director business development and channels Brad Brockhaug.

"We‘re excited by the addition of this outstanding new content catalog and look forward to working closely with Turner Broadcasting to address the enormous opportunities for content consumption in the global mobile marketplace."

Nokia Content Discoverer facilitates easy access to downloadable content by mobile subscribers through a collection of shopping mall "stores" run by branded content providers, leading content aggregators and mobile service providers. Operators are able to build their own branded mobile shopping mall, with better positioning of content and the presence of the operator‘s brand on the device, generating higher adoption. Consumers‘ experience of content shopping is greatly enhanced through Nokia Content Discoverer‘s advanced on-device caching of content catalog metadata which allows free browsing of the content stores in the mobile mall, as well as automatic content updates, integrated preview/prelisten and proficient content installation capabilities, adds the release.

Nokia Content Discoverer is currently embedded in select S60 and Series 40 devices, including the Nseries multimedia devices (Nokia N70, N71, N72, N73, N80 and N93), Eseries devices for enterprise users (Nokia E50, E60, E61 and E70), Nokia 5500, and Nokia 3250 handsets currently available in mainland China and on Nokia 6131 devices in China and other Asia-Pacific markets. Nokia Content Discoverer is expected to be in the hands of over 20 million consumers worldwide by the end of 2006.

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