Toei Animation in merchandising pact with French licensing firm


: Toei Animation has appointed French licensing company TF1 Enterprises as the merchandising broker for the Dragon Ball, Dragon Ball Z, and Dragon Ball GT. Toei Animation director of international department Kanji Kazahaya made the announcement on Wednesday.

As per the deal, TF1 Licences will handle France, French speaking Belgium, Luxembourg, Switzerland and Monaco territories for the Dragon Ball series. TF1 will have all merchandising rights for the brand with the exception of toy, video game, publishing and Lamincards categories.

“TF1 Licences ranks among one of the international market’s prolific licensing organisations and brings to its representation of Dragon Ball an outstanding track record of licensing success and a deep commitment to our brands,” said Kazahaya.

TF1 Licences sales manager Daphné de Beauffort added, “The Toei Animation’s Dragon Ball continues to rank among the world’s most powerful brands and to be loved since its first TV show in the ‘80s in France.”

Now boasting 508 episodes, the Dragon Ball phenomena follows Goku’s quest (main character in the series) to become the strongest martial artist in the universe and his search for the seven magic Dragon Balls in a saga that encompasses three parts - Dragon Ball, Dragon Ball Z and Dragon Ball GT. Since this animated series produced in 1986, this has continued broadcast in major European countries. In France, this is currently aired on MCM, NT1, AB1 and Mangas.

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