Television

Sun's Chutti TV targets 25% ad growth in 2010

MUMBAI: Sun TV‘s grip down south extends beyond general entertainment audiences. The two-year-old kids channel Chutti TV has grabbed a 60 per cent share in Tamil Nadu while global brands Disney XD and Cartoon Network are fighting hard to crack that market with their localised versions.
No wonder Chutti TV is going to ride the recessionary year with a 16.24 per cent growth in ad revenue, the highest for any kids network in India. Though at a lower revenue base, the channel is eyeing a 25 per cent ad revenue growth for 2010.                 Says Chutti TV head Kavitha Jaubin, "We are going to post a 16.24 per cent increase in our ad revenues this year compared to 2008. And as we anticipate 2010 to be a fairly good year, we are targeting at a 25 per cent jump next year."


Advertisers find Chutti TV an important vehicle to reach kids in Tamil Nadu, provided it comes at the right cost. Says Starcom executive director, India-West Nikhil Rangnekar, "When you are dealing with a monopoly channel, the scope for negotiations is always that much lower. By and large, advertisers are happy with Chutti TV‘s performance."


Chutti TV‘s stranglehold in the market allows it to continue with its annual ad deals while big advertisers, hit by the global downturn, have moved to quarterly deals with the other kids broadcasters.


Says Jaubin, "We have, on a consistent basis, been making yearly deals with advertisers which have worked well for us."


Agrees Rangnekar, "Unlike other channels in this space, Chutti TV would have seen growth since brands targeted at kids haven‘t really lowered their ad spends in 2009."


It is pertinent to note here that apart from being the first in its genre, what has contributed most to Chutti TV‘s viewership is the language connect that it has created with audiences and a well-established distribution network.


Explains a top executive from a national kid‘s broadcaster on condition of anonymity, "Being a complete 24-hour Tamil channel in the kids space, Chutti TV has established a direct contact with the audiences, which has helped the channel to grow in viewership. Also, being part of the Sun Network, the distribution of the channel is extremely fertile in Tamil Nadu." 
 
Besides upping its ad revenues in 2010, Chutti TV will also focus on its content licensing segment, continuing to buy properties that click with its audiences.


Says Jaubin, "Chutti TV has been consistent in procuring shows, delivering to the channel revenues. Some of our recent acquisitions include Heidi- the renowned classic, Zeke‘s Pad - a new age series based on technology and a teenagers fantasy, Super Why? - an interactive content that is on air on PBS kids, USA, Franny‘s Feet - a fantasy story of a little girl, amongst others."


The channel, which has so far used licensed international content across edutainment, humour, fantasy and action genres, is also looking at sourcing localised content and entering into co-productions.


Says Jaubin, "We are looking at localized content and co-productions, provided we have a good script and commercial feasibility."


So, with Chutti TV occupying 60 per cent of the viewership share, is there a scope for new players to enter the zone?


Answers Rangnekar, "With the right content and distribution/placement, new channels should enter this market as there is just one large competitor to target. This might be easier than entering an already fragmented market where there are two or three channels close to each other and it becomes difficult to target any one channel specifically to get viewership."


Meanwhile, Nick, which has stopped syndicating content to Chutti TV, is all geared up to speak Tamil and Telugu in the next few months.


Says Nick India VP and GM Nina Elavia Jaipuria, We have already begun working on our distribution process down South and will be available in the local languages in the next 2-3 months."
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/ch.jpg?itok=72XY1Jyh
Movies Now & DD Sports top respective genres: Chrome

The English movies genre emerged as the most benefitted genre with 2.8 per cent in six metros with Movies Now topping the chart with 48.3 per cent opportunity to see (OTS) in week 32, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/jay.jpg?itok=nNs8G7bM
Boxing Federation of India set to extend pro-league bid submission date (updated)

MUMBAI: The BFI has announced the extended date of submitting the bid documents as 11 September 2017. The tender documents are available on its website. Previously the last date for submitting the bid documents was 16 August. The BFI is looking at licensing the league for 10 years.  " BFI...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Vishal%20Gurnani.jpg?itok=SiOULiSQ
Bhojpuri GEC Dishum launched, targets 65 mln C&S homes

MUMBAI: It's hoping to make a big impact on Indians love for everything Bhojpuri. Mumbai-based Dishum Broadcasting flagged off the free-to-air Bhojpuri TV GEC  Dishum just as India entered its seventy-first year of becoming independent. Branded Bhojpuri Dhamaka- Dishum, it is expected to have the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Kalanithi-Maran.jpg?itok=0LrB94av
Sun TV gets 'buy' rating from ICICI & Edelweiss

MUMBAI: Leading brokerages in India have recommended a 'buy' rating for Sun TV, the television channel consistently leading across genres for weeks as per BARC India ratings. ICICI Direct has recommended 'buy' rating with a target price of Rs 830 in its research report dated 14 August, and...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Rajkummar.jpg?itok=dQ3Uok06
Rajkummar wins award for Trapped, 'Shab' Australian premiere on 18 Aug

NEW DELHI: Actor Rajkummar Rao won WESTPAC Special Mention Best Actor Jury award at the Indian Film Festival of Melbourne for the survival drama Trapped released this year. Rajkummar won huge critical acclaim for the thriller helmed by award-winning filmmaker Vikramaditya Motwane. The movie was...

Television TV Shows Awards
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/15/ajitanjumsupriyaprasadbea800x800.jpg?itok=MYQpAH3i
BEA elects Supriya Prasad as president; Ajit Anjum as general secretary

MUMBAI: There’s change at the top at the apex body - The Broadcast Editors' Association (BEA) - that represents the editorial interests of the Indian news broadcasting industry. Aaj Tak and India Today managing editor Supriya Prasad was elected its president while Ajit Anjum was elected general...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/DD-800x800_1.jpg?itok=VgGjE_EG
I-Day: Carry DD News with sign interpretation, channels advised

All television channels have been asked to carry the signals of Doordarshan News/DD Bharati with sign language interpretation for the benefit of differently-abled persons and make the event accessible to them.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/viru_0.jpg?itok=ARVHBfkp
I-Day programmes & initiatives

EsselWorld is all set to celebrate 71 years of India’s Independence by giving a tribute to the Indian Army. On 15th August, 2017, the park will contribute 10% of the ticket value collected from the sale of combined EsselWorld and Water Kingdom tickets, valued at Rs. 1,299/-, towards the welfare of...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/grb.jpg?itok=6Vr_Jr-O
GRB sells crime docus to Caribbean, Poland, Denmark & U.K. broadcasters

GRB Entertainment announced sales of several of its top crime documentaries to broadcasters in the Caribbean, Poland, Denmark, and the U.K.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories