Television

Star India ties up with Archie Ent. for licensing & merchandising deal













MUMBAI: Star India‘s license and merchandising division will represent Archie Entertainment‘s properties in India, according to a UNI report.


This will straddle across multiple mediums including publishing, television, and home entertainment.



They will launch innovative new products in the apparel and accessories, social expressions, school supplies and home furnishing categories targeting teens and tweens based on the Archie characters, states the report.


Star India executive VP Ajay Vidyasagar is quoted in UNI saying, "We are very happy to associate with a property that has such positive family values and the kind of cross-over appeal that can connect easily with Indian kids and parents. Star and its L&M partners see immense opportunity and share Steve‘s vision of making India the star of the Archie business map."

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