Television

Sesame Workshop joins hands with Wal-Mart Stores

MUMBAI: Sesame Workshop and Wal-Mart Stores Inc., have announced plans to distribute bilingual, multi-media outreach kits entitled Talk, Listen, Connect: Helping Families During Military Deployment, this August.


The announcement was made by Sesame Workshop president and CEO Gary E. Knell and Wal-Mart vice president of corporate affairs Ray Bracy, at the annual Military Child Education Coalition (MCEC) national conference.


Distribution of the Talk, Listen, Connect kits will begin on 1 August. Based on feedback from the program‘s advisory board, as well as the priorities established from focus groups, the kits will be distributed at no cost to military families through the following outlets and provided by the US Department of Defense.


Due to an overwhelming response to the announcement of the project and feedback from Talk, Listen, Connect‘s advisory board, Wal-Mart has donated an additional $575,000, for a total of nearly $1.5 million in funding. This additional funding will increase the number of kits produced by Sesame Workshop and their partners to nearly 400,000 kits. The resources will consist of a bilingual (English / Spanish) kit with a DVD for children and adults, starring the Muppets from Sesame Street, and a magazine and poster for children, parents and caregivers.


The Talk, Listen, Connect kits will also be available online at http://www.sesameworkshop.org/tlc, where streaming video is being provided by The Department of Defense Quality of Life Information Technology Center, so families everywhere can view the video and download the information.


To meet the needs of children, Sesame Workshop developed Talk, Listen, Connect, with an initial donation of nearly $1 million from Wal-Mart and additional support from The New York State Office of Mental Health (NYSOMH) and the Military Child Education Coalition (MCEC).


The project will help children between the ages of three and five, whose parents are members of the United States Armed Services, National Guard and Reserves, cope with the feelings, challenges, and concerns experienced during various phases of deployment: pre-deployment, deployment and homecoming.


"Wal-Mart has a long history of supporting our troops and their families. We are proud to be part of a program that will provide important resources to the children of our servicemen and servicewomen, who bravely serve our country and defend our freedom. At Wal-Mart, we are committed to honoring and supporting these individuals each and every day and we are proud to be part of a project that takes a holistic approach to helping the entire family," said Bracy.


"Sesame Workshop is grateful to Wal-Mart and our partners and proud that Talk, Listen, Connect kits will be distributed nationwide, as well as, be available online for all military families to access these groundbreaking materials. It is our privilege to provide Active Duty, National Guard and Reserve families with unique tools to help their young children find emotional strength and resilience," said Knell.


"Whether children are worried about moving to a new home or school or a parent‘s deployment, being a child in a military family represents a unique emotional challenge for today‘s youth. OMH is proud to have been invited to play a role in this important initiative with Sesame Workshop and Wal-Mart," said commissioner Sharon E. Carpinello.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/inside%20%281%29.jpg?itok=k6O4gL4H
Hindi GEC: Star Plus reclaims top urban slot & Zee Anmol retains lead in two markets

In the Hindi GEC genre this week, Star Plus has reclaimed its top slot and Zee Anmol has retained its leadership in two markets -- Hindi GEC (rural plus urban) and Hindi GEC - rural, according to BARC India all-India week 32 data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/pkl.jpg?itok=o_f2tEkX
PKL rural telecast exceptionally propels Star Sports First to top

Star Sports First, primarily on the strength of PKL viewership in urban as well as rural areas, has again retained its lead with almost double the ratings as compared to BARC week 32's second position-holder.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/viwer.jpg?itok=sSGbkCn6
Times Now narrows gap with Republic TV, again

Over the last few weeks, a see-saw ratings battle is on between the two of the leading Indian English news channels - the Arnab Goswami-led Republic TV that has held a pole position for over a quarter of a year since its launch, and its nearest competitor and the ratings king it dethroned - Times...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/ss_0.jpg?itok=BLplwPWV
English Ent.: MNX leads & Zee Cafe retains top slot with significant drop

Times rebranding gamble seems to have paid off. Three weeks after Movies Now 2 was rechristened as MNX, it topped the weekly viewership chart of BARC India's latest all-India data.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/love-aur-dhokha.jpg?itok=HtkxcIii
ABP News' 'Love aur Dhokha' revisits 6 untimely deaths

The film and television industry, while well known and envied for its glamour and lifestyle, has also had its fair share of tragedies over the years. Tragedies which took away some of the brightest and most promising stars of the industry and left behind a plethora of questions about what happened...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Brett_Hogg.jpg?itok=kxEwzszH
Sony moves ahead with own distributors in four SE Asian countries post Spider-Man's success

MUMBAI: Sony Pictures Entertainment is reportedly planning to launch distributors of its own in four countries after terminating a longstanding theatrical-releasing joint venture with Disney in Southeast Asia. Sony has plans to launch Sony Pictures Releasing units in Singapore, Thailand, and...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Under_Pressure.jpg?itok=ktiPA_qp
Globo's 'Under Pressure’ to air at Toronto Festival

MUMBAI: The Globo series ‘Under Pressure’ will make its international debut during the 42nd edition of the Toronto International Film Festival – a renowned film festival held between September 7 and 17 in Toronto, Canada. The first two episodes will be aired at the third edition of Primetime –...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Untitled-1.jpg?itok=gINbzA77
Guest Column: 3 drivers lending power to create impact in Indian TV industry

The Indian Media & Entertainment industry is categorised across nine segments of which Television by far is the largest and is expected to be the largest in the next couple of years. India is the second largest Television market in the world characterised by rising number of subscribers.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/18/Shashi_Shekhar.jpg?itok=jsoV7C8g
Doordarshan has to upgrade but remain rooted, says Prasar CEO

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has stressed the need to look at Doordarshan as a brand which is relevant and appeals to all age-groups. He said it should become a ‘mass brand that becomes an integral part’ of the life of every Indian.

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories