Television

Sesame Street now to beam in Nigeria

MUMBAI: Sesame Workshop is in the process of developing a new version of the long-running children‘s series Sesame Street to bring messages about staying in school, girl‘s empowerment and HIV/AIDS to Nigeria.


Sesame Street Nigeria (working title) has been made possible through a five-year grant from the American people through the United States Agency for International Development (USAID) to create 78 30-minute episodes for the series and supporting outreach materials, as well as conduct research to evaluate the programme‘s impact.  
 
The first season, We Can, will focus on empowering children to aspire to be anything they want and encouraging them to stay in school. The episodes will portray community participation in the learning process and infusing time for play, fun and creativity in kids‘ lives.


Season two, We Do It Right, will highlight honesty and integrity, courtesy and coping with mistakes. Episodes will incorporate themes of mutual respect and understanding and gender parity.


We Live Here, the third season, will focus on community activities that reflect the importance of culture and caring for the environment. There will also be a continued emphasis on respect and understanding.


Sesame Street Nigeria is an extension of The Adventures of Kami and Big Bird pilot outreach project that launched in Nigeria earlier this year.
 

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