Sahara One strengthens kid‘s band; ties up with Spacetoon Media Group

MUMBAI: Sahara One has tied up with Middle East’s kids’ entertainment brand - Spacetoon Media Group and will be sourcing animation and live action content. This move will help Sahara One strengthen its kids‘ band.


Sahara One will telecast an hour of popular animation and live action series targeted at kids between the age group of 4-14 years, sourced from SpaceToon Media Group’s library throughout the week.

This band will be called SpaceToon Hour and will be on air from mid December 2005.

This deal also marks the entry of Space Toon Media Group in India with properties like Crush Gear, Me & My Brother and Captain Tsubasa.

Sahara One CEO Shantonu Aditya said, "We are thrilled to have signed this deal with Spacetoons Group. The addition of Spacetoons content to our programming offering is extraordinary not only because of the obvious expansion of our kids content array, but also because we truly believe their portfolio has a host of programming gems."

Additionally Spacetoon Group along with Sahara One Television will jointly promote and market the Sahara One SpaceToon Hour in India through on-air and ground level promotions across the country.

Spacetoon International CEO – India Rajiv Sangari said, "Sahara One is one of the fastest growing entertainment house in India today and we are the largest players in the kids space in the Middle East. This deal marks the coming together of two big media powerhouses to create a unique offering for the Indian kids, which today rule the charts for everything and anything. Additionally India is a very critical market for us and India will see a lot coming from Spacetoon group, soon."

"Spacetoon kids content strength will further strengthen the kids programming offering on Sahara One Television, which is of paramount importance to our overall programming strategy particularly in India where one third of the country’s population is under 15 years of age,” said Sahara One Television COO Purnendu Bose.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

Whether businesses and industries practice their art of selling fairly although they have 'Fair Practices' training during the academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India.

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories