Television

Reebok targets kids with Reebok Juniors – Made to Play

MUMBAI: Sports footwear brand Reebok has launched its communication Made to Play which is targetted towards kids between 4-14 years of age.


With this promotion, Reebok aims at marking its entry into the growing kids market by setting up exclusive Reebok Juniors stores. The company has already set up seven such stores in Delhi, Mumbai, Bangalore, Hyderabad and Calcutta.



Reebok says that kids are a true epitome of its brand values of being real, innovative, authentic, courageous, and innovation. They are free spirits and have a fearless attitude which inspires the brand.


With this promotion Reebok introduces its sports gear for the young champs which includes an entire apparel and footwear collection for both girls and boys.


Sports equipments also form a part of the overall offering The apparel boasts of strong collections like Sweets, Pulse, Dance style for girls and Voltron, Metro mobility, Edge for boys. It would also introduce an entire new footwear line which caters to various sports like Football, Cricket, Basketball etc.


Reebok India executive director marketing and product Shamim Sajid said, “Reebok’s Made To Play is a promotion which highlights a kids constant desire for action. We are all aware that kids have sports on their mind most of the time, aspiring to be a leading sport star. Thus, Reebok aims to support such kids in bringing them closer to their dreams.


"Through this initiative we take a step ahead by introducing an entire sports gear range of both apparel and footwear for these young champs.”


As an introductory offer, Reebok would offer a return gift of Rs 500 on purchase of Reebok merchandise worth Rs 1000. This promotion spans major metros across the country.


The promotion will include a mix of conventional media – print and OOH. The promotion aims to make Reebok the brand for kids. With increased online usage in the country and a rising engagement of consumers with internet, Reebok is tapping into this medium through various innovations, engaging the consumer further and initiating a strong hold in the digital space.


Reebok has organised online contests on the theme for Made To Play on gaming sites like Zapak. It has also tapped mediums like LCD screens in food joints and malls in order to reach out to a maximum number of kids.

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