Television

Reebok launches juniors concept store

MUMBAI: Reebok has launched a new juniors concept store with Indian cricketing sensations “The Pathan Brothers”.


The Juniors store is rooted in sports ideology and is a one stop shop for apparel, footwear, accessories and sports equipment for kids in the age group of 4 – 14 years. The brand also launched a new kids’ collection of apparel and accessories in association with India’s number one kid’s channel Cartoon Network called Cartoon Network for Reebok.


The price range of the collection is Rs 699 – Rs 1499.


The collection caters to boys and girls between the age group of 4 and 9 years, with contemporary designs revolving around popular toon stars Ben 10™, and The Powerpuff Girls (PPG Modern Girls™). TThe new range will be available across all Reebok stores beginning 15 April.


Reebok India executive director product and marketing Sajid Shamim said, “Juniors as a category has huge business potential and we are opening the concept store across the country to provide a one-stop-shop offering an ever exciting and attractive themed product line for kids.


"Today’s kids are sporty and conscious of what they wear and our products which are high on style and technology cater to their needs and help them fulfill their potential. We realized that kids love toon characters and this prompted us to partner with Cartoon Network and develop merchandise by licensing their iconic characters.”


Cartoon Network Enterprises (CNE) associate director Jibi George said, “We at Cartoon Network Enterprises, the specialised licensing and merchandising division of the number one kids’ channel Cartoon Network, strongly believe in innovative and strategic alliances and are consistently exploring options that enhance the availability and popularity of our products.


" Our partnership with Reebok brings together two market leaders in their respective genres to offer kids the best of both worlds - Cartoons and Sport. The “Cartoon Network for Reebok” range provides a fresh, new stylized approach to kids‘ sportswear featuring the globally popular and kid’s favourite Cartoon Network characters like Ben 10™, Ben 10: Alien Force™, Dexter’s Laboratory™, Johnny Bravo™ and The Powerpuff Girls (PPG Modern Girls™) that will have mass appeal with kids across India.”


The Spring Summer 2009 “Cartoon Network for Reebok” Boys range, features the action packed Ben Tennyson from one of the network’s biggest and most successful properties worldwide Ben 10™. The line is a collection of casuals with a focus on outdoors. The navy, deep reds, olive and white color palette ensure hours of non-stop action. Additionally to apparel, kids’ can also treat themselves to cool bags.


The “Cartoon Network for Reebok” girl collection with The PPG Modern Girls™ is inspired by international fashion trends for spunky girls with active lifestyles. The collection’s theme has a bitter-sweet flavour with pre-dominant pinks, whites and blacks with dashes of yellow, lavender and greens. The graphics are playful and inspired by urban life. The emphasis is on cute and bubbly nature of the PPG modern girl’s, also a direct reflection of Reebok‘s target audience. Accessories include trendy bags.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/motu-patlu2.jpg?itok=hUHObclL
Motu Patlu slips to 2nd spot but Nick maintains lead: BARC week 48

MUMBAI: Going by Broadcast Audience Research Council (BARC) India's all India (U+R) data for week 48 in NCCS All 4-14 Individuals category, Cartoon Network's Bhoot and Friends displaced Motu Patlu at the number one position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/WION-Team1_1.jpg?itok=6E4lffoP
WION launch now formal; lists marquee shows

MUMBAI: After its soft launch in August this year, Zee Media Corporation Limited (ZMCL) English News Network, WION – World is One News has now been formally launched. Its formal launch with is followed by rolling out of a major marketing campaign aptly titled WION – Be One With the World.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Creative-Image---Creed.jpg?itok=op5ZyDqH
Rocky is back with Creed premiere on Movies NOW

MUMBAI: Sylvester Stallone in his finest performance as Rocky Balboa will smash your TV screens with the TV premiere of 'Creed', this Sunday, 11 December, at 1pm and 9pm, on Movies NOW. For all action movie enthusiasts, the fight for the remote control would be well worth it with this Blockbuster...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Siddharth-P-Malhotra-800x800.jpg?itok=DLkntjNW
Malhotra's Alchemy to launch five shows in '17

MUMBAI: One show old in the television industry, the name Alchemy Productions might sound new to the world but the person leading the production house is definitely not new. His production house plans to launch five show in 2017. Director-producer Siddharth P Malhotra has been in the industry for...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Ary-news.jpg?itok=iSuCoqa2
ARY News asked to pay INR 1.58 cr to Geo TV as compensation

MUMBAI: A legal rift raging between two big media groups in Pakistan -- ARY News and Geo TV -- settled recently in a British Court. ARY News lost the legal battle and will have to pay approximately INR 1.58 crore compensation to Geo.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/star-sports.jpg?itok=E4E8tvl_
Star Sports continues to make cricket bigger; India-NZ ODI series highest rated bilateral ODI series in three yrs

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/STAR-PLUS-800x800.jpg?itok=4RCO6PQf
Star Plus gears up for 'Dil Hai Hindustani' launch in January

MUMBAI: After launching P.O.W, Star Plus is geared up to launch its yet another grand singing reality show "Dil Hai Hindustani." Though the channel has not officially announced the launch date, but the show is slated to go on air by January 2017, and will be replacing Masterchef India at 8pm time...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/steve1.jpg?itok=Z86RBizl
MN+ celebrates Steven Soderbergh this month!

MUMBAI: 'Director's Cut', the flagship property of MN+, is preparing to treat its viewers with an exhilarating line-up of gold class Hollywood movies by the Oscar Award winning director 'Steven Soderbergh'. The ongoing property will air some of the finest works of Steven from 10 December, 2016,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Dance%20Singapore%20Dance_0.jpg?itok=m5uCpty4
Sheriden, Sufri emerge winners of Dance Singapore contest

MUMBAI: The second season of Dance Singapore Dance on Zee TV APAC comes to an end with a spectacular grand finale. Sheriden Newman, 29, danced her way to victory after emerging as thewinner of Season 2. Sheriden, 29, a dance graduate from Queensland University of Technology outperformed over 200...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories