Television

Policy worth Rs 100,000 to be won at Pogo Amazing Kids Choice Awards; Derek O'Brien lends credibility to awards














MUMBAI: Kids are soon going to be empowered and how! Pogo is back with its Amazing Kids Choice Awards. This time round the kiddies channel will give away a child benefit policy of Rs 100,000 to the winners.


In addition, the channel has also roped in ace quiz master Derek O‘Brien (Bournvita Quiz Contest fame) to lend credibility to the awards in terms of the search and selection processes.

 
 


The Pogo Kids Choice Awards 2005, will have two main categories - Pogo Kids Awards and Pogo Voice Awards. More categories have been added and through the new selection process, there is scope for more kids to participate in the awards this time.


As opposed to last year‘s five categories in the Pogo Kids Awards, this year four more categories have been added. The categories are as follows: Pogo Amazing Kid musician, artist, dancer, genius, sports star, business kid, leader, entertainer and Future Bollywood Star.


Kids between the age of 4 - 14 can participate in the awards. The last date for submitting entries is 16 August.


The channel is giving away the entry forms at 900 Bata outlets across 330 cities and in 238 Reliance Webworld outlets across 104 cities. Apart from this, forms will also be distributed in 3000 schools across the country to as many as 1.5 million kids.


Derek O‘Brien & Associates Pvt. Ltd will manage the entire selection and search process for the awards. Principals of the schools will be asked to nominate the kids in their school for the Pogo Kids Awards. After the nominations come in, 10 kids in each category (except Future Bollywood Star) will be shortlisted and three finalists will be chosen in each category.








Derek O‘Brien

Derek O‘Brien & Associates Pvt. LTD CEO Derek O‘Brien said, "We at Derek O‘Brien & Associates have been working with schools for over 14 years now. We are amazed at how bright and talented children are today. Wherever we go we find them these Amazing Kids! The Pogo Amazing Kids Awards is a call to all children to express themselves and showcase their many talent."

The nine categories of awards will have a different jury comprising three members from the respective category field that they belong to. For example: Pogo Amazing Kid Sports Star category may have a jury comprising Rahul Dravid, Sania Mirza and Kapil Dev and so on.


On the other hand, the Pogo Voice Awards will empower kids to "exercise their choice" by voting for their favourite icons amongst nominees in various award categories like Best Actor (male and female), Best Film, Best Newcomer, Best Singer, Best Song, Best Comedian, Best Sports Hero, Best Toon and Best Pogo show.


The call for entries will be promoted by the channel via on-air promos, SMS, billboards, bus backs and print ads. Kids can send in their votes online via www.pogo.tv. Apart from that voting booths will also be put up in Mumbai, Delhi, Bangalore and Kolkata.

Three lucky kids, who vote, will get the chance to attend the awards in Mumbai later this year. Additionally, 1000 other children will receive exclusive Pogo merchandise by participating in the voting process.








Vivek Krishnani

Cartoon Network and Pogo India director marketing Vivek Krishnani said, "Pogo Amazing Kids Awards celebrates children‘s achievements, voices the choice of Indian kids and is the country‘s only televised kids‘ awards. Delighted by the overwhelming response and participation the awards received last year, Pogo Amazing Kids Awards 2005, aims to raise the benchmark for children‘s awards in the country and provide a platform for the extraordinary accomplishments of the Indian kids. Right from the solicitation phase up to the grand finale that will be on air towards year end, every phase of the awards will reflect executional brilliance and promises to be yet another spectacularly dazzling television event, especially produced for our loyal viewers in the country."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/colp.jpg?itok=xKojrAKq
Republic TV to track real-time data for Gujarat elections

MUMBAI: Republic TV has partnered data-science company Gramener to track real-time data, along with analysis, during the Gujarat elections. According to a release sent by Republic TV, “Gramener will help enhance the visual look both on-air and on Republic’s digital platforms to present the data in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nakul1.jpg?itok=n95iPoI2
Nakul Chopra is new BARC chairman

MUMBAI: Nakul Chopra, currently president of Advertising Agencies Association of India (AAAI) and senior advisor of Publicis Communications, has been elected as the next chairman of BARC India. Chopra succeeds Viacom18 group CEO Sudhanshu Vats, who has completed his one-year tenure as chairman.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/nitin.jpg?itok=w3KFq-K3
Nitin Kukreja joins iQuest

Former Star India sports head Nitin Kukreja has joined iQuest Enterprises as its chief executive officer. Kukreja had left Star in March this year. IQuest is an enterprise of Nimmagadda Prasad, the former owner of the Maa TV group, who has multiple business interests ranging from infrastructure to...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/sun.jpg?itok=qmg25IGp
Sun TV's unassailable lead continues, while Zee TV leads Hindi across genre

BENGALURU: The Sun network's flagship Tamil general entertainment channel (GEC) Sun TV continued its lead in ratings across all GECs on Indian television for week 48 of 2017 (25 November to 1 December 2017) according to Broadcast Audience Research Council (BARC) weekly ratings data

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/vikas.jpg?itok=zxlytGcp
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/nba_0.jpg?itok=C2zPkp_A
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/cnn-news18-year.jpg?itok=rbLMcF5z
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/rodies.jpg?itok=2krWNvsY
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/08/gossip.jpg?itok=xw4jvLW4
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories