Pogo extends M.A.D. franchise to art and craft books

MUMBAI: In a first of its kind move, kids channel Pogo has launched art and crafts activity books for KG to VIII standard.
The art curriculum books, Pogo M.A.D. Creations, will be published for Tata McGraw-Hill by BPI.

The move also is a part of extending its franchisee M.A.D. from just a TV show.

"Five years, eight successful seasons and nine awards, M.A.D., a Pogo original show, has consistently scored big with kids and parents in India. Out-of-the box thinking, creative ideas and Rob - the enigmatic host of the show are what make M.A.D. a winning franchise. The launch of Pogo M.A.D. Creations is a great addition to Pogo‘s kid friendly content," said Turner International India, vice president and deputy general manager - entertainment networks South Asia Monica Tata. 
The curriculum covered in Pogo M.A.D. Creations adheres to the art and craft guidelines of National Council Education Research and Training (NCERT) and National Curriculum Framework (2005), Pogo said in a statement.

Pogo M.A.D. Creations will focus on experiential learning and will encourage kids to be more creative.

Tata further added, "I am positive that kids, parents and teachers will welcome and hugely enjoy art and craft classes in school with the M.A.D. graded books. We are currently targeting 13,000 schools across India with the promise of introducing children to the fascinating world of creativity."

The 10 book series will teach children about art and craft through various innovative yet simple techniques - colour theory, origami and collage. It will be available at all school book distributors/shops and retail stores for the new academic session in 2011.

Each book, priced at Rs 185, will contain 35 activities and will be sold as part of a box pack containing one book and free art and craft materials like glitter powder, sequins, wiggle eyes, sponge, wool and a cotton bud.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories