Television

Pogo comes alive with new original programming

MUMBAI: Turner Entertainment Networks Asia‘s (Tena) kids‘ channel Pogo, created specifically for the Indian market, has more original programming up its sleeves this year. Game shows, sitcoms, documentaries and fiction shows is what‘s on the kiddies‘ channel‘s agenda for 2006-07.


What‘s more, Pogo is now garnering a lot of interest from international markets as well. In April this year, Turner‘s Latin American kids channel Boomerang was re-launched with the Pogo branding. While the name of the channel remains the same, a lot of elements in terms of promos and on-air look were borrowed from Pogo.


Coming back to new original programming; taking a cue from the popularity of shows M.A.D (Music Art Dance), Bam! Bam! Bam! Gir Pade Hum, Prime Pogo and Pogo Amazing Kids Awards (2004 and 2005), the channel is now set to launch a new half hour comedy show called It‘s Alive! from 21 May. The 13-episodes show, which has been produced in-house, will air Sundays at 11 am and will star Prime Pogo stars Niall and Chinu.


What‘s more, Galli Galli Sim Sim, the Indian version of Sesame Street, is also slated to launch around mid-August and is likely to air from Monday to Fridays. The third edition of Pogo Amazing Kids Awards is also on the cards this year. Apart from this, a new season of M.A.D. coupled with a summer special of the same is also in the pipeline.


"Pogo itself is an original production and we are constantly looking at innovative, smart and fun ideas that will back up the Pogo brand. The success of our original productions on Pogo has inspired us to do more such shows," says Tena vice president creative and original content Orion Ross.


Plans for the annual Pogo Amazing Kids Awards are also big this time round. The channel plans to film ‘amazing‘ kids across the country and develop a 13-week series around the same, which will lead up to the grand finale. "This time on the Pogo Amazing Kids Awards the emphasis is going to be on the kids themselves. Sixty kids across 10 categories will be profiled. We will be finding out their stories and air them every week and towards the last two weeks before the awards, the series will be aired every night," informs Ross.


Viewers will also be asked to vote for their favourite ‘amazing‘ kid via SMS. The winner in each category will be chosen on the basis of the votes as well as the jury for the awards. Ross says, "The aim is to build ways for viewers to be more involved in the process."


TURNER OPEN TO PRODUCE / COMMISSION INDIAN ANIMATION IDEAS


Until now, Turner‘s strategy has been to acquire original animation series from Indian studios and air them on their channels. Some of them are - Akbar & Birbal, The Legend of Buddha, Son of Aladdin, Tenali Rama and Ramayana - The Legend of Prince Ram.


Now the network is planning on something big and a first of sorts. "We are open to hearing animation script ideas from individuals as well as studios in India and then develop the series for Cartoon Network and Pogo. They could be series, feature films or pre-school shows," says Ross.


Ross is in charge of overseeing the overall strategy for Tena‘s two existing teams - the Hong Kong based Creative Services as well as the India based Original Productions. One of Ross‘ mandate at Tena is to set up and manage a new Asia Pacific animation development structure in India, which will focus on new Indian animation projects.


The network will decide whether to produce the new series in-house or commission it to Indian studios. Tena will be funding the production for the series.


"The approach is creative driven. We are looking for the big idea in Indian animation. We are open to talking to people who have a distinct creative vision. The aim is to find the next William Hanna and Joseph Barbera, Chuck Jones or Craig McCracken," says Ross.


However, whether the series will be solely for the Indian market or will be aired in the international markets as well is a decision the network will take at a much later stage. Ross‘ 12-member team will look to set the ball rolling in this direction.


This surely could be music to the ears of aspiring animators in India… provided they have the Big Idea!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/sunil_1.jpg?itok=HDvqMS6f
Leica enters India market, aims to revolutionise high-end photography

German high-end cameras and optics brand ‘Leica,’ today launched its operations in India. With a vision to change the dynamics of photography in the country, the brand has opened its doors to customers in India by inaugurating its first partner store in the capital city. With this, the brand plans...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Sudhanshu%20Vats.jpg?itok=omj86fCE
Viacom18’s new corporate brand film promises to #OpenNewWorlds

Viacom18 Media Pvt. Ltd., India's youngest media and entertainment network and the house of iconic brands, has launched a corporate brand film titled ‘Open New Worlds’. Conceptualized by Leo Burnett Orchard, the film commemorates the entertainment conglomerate’s completion of 10 years in India....

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/rahul.jpg?itok=zJvpc_2H
Rahul Mishra Shemaroo's new general manager marketing

Shemaroo Entertainment (Shemaroo) has appointed Rahul Mishra as general manager marketing. He will be reporting to the company’s director, Hiren Gada. Mishra's new role has been specially created to spearhead the brand in its current transitional phase.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/isl.jpg?itok=7-zexWZ-
Hero ISL S4 opening game saw 59% viewership growth

The opening match of the Hero Indian Super League (ISL) season 4, ATK and Kerala Blasters FC, got 25 million total TV impressions with a 59 per cent growth in viewership over last year’s first game, as per data shared by the broadcaster.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/vaishali.jpg?itok=WZQdFUC_
Vaishali Sharma takes charge of Sab, Sony Pal marketing

Vaishali Sharma, the marketing SVP for the Hindi movies cluster at Sony Pictures Network India (SPNI), is now taking a crack at comedy as she moves to handle marketing for Sab TV and Sony Pal. A source close to the development confirmed the news to Indiantelevision.com

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/Kids.jpg?itok=Pu-tdpDo
Kids prefer entertainment over edutainment on TV

MUMBAI: Broadcasters’ various attempts at creating content that can get children hooked has repeatedly turned up one result – animation entertainment is what each child comes for.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/DD_Kashir.jpg?itok=9oJW8g1B
Doordarshan calls off DD Kashir's channel packaging

NEW DELHI: Over five months after bids were invited and three months since agencies were shortlisted, Doordarshan (DD) has cancelled the tender for the channel packaging work of DD Kashir.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/John_Lasseter.jpg?itok=-2cK3lBI
Disney, Pixar's John Lasseter accused of misconduct, takes leave

MUMBAI: Now it’s the turn of Pixar cofounder and Disney chief creative officer John Lasseter to lose his halo. The animation legend has apparently taken a leave of absence from the company following alleged misconduct and missteps. The leave is expected to be for six months.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/23/kidshow_0.jpg?itok=Fm25kd_I
Reality shows: Kids’ personal lives come into focus

Children-based reality shows or talent-based shows are gaining in popularity in India. But do they leave behind unwholesome after effects on the little contestants?

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories