Television

P&G donates Rs 22.7 mn for Shiksha 2007

MUMBAI: Procter & Gamble made a contribution of Rs 22.7 million to Child Relief and You (CRY), at the close of Project Shiksha - P&G‘s national consumer program in association with CRY and Sony Entertainment Television (SET).


These funds will be deployed to the established Shiksha Projects that work with the state education departments to re-look at existing education policies; create awareness to build more schools with better infrastructure, and more basic amenities like water, electricity, health; enroll more children into formal schools and promote retention in schools; and build all-round development of children.






L-R: Sony‘s Rohit Gupta, Konkana Sen, Sushmita Sen, CRY‘s Ingrid Srinath & P&G-India‘s Shantanu Khosla.


This program allowed consumers to participate in a national effort to support the education of underprivileged children in India via simple brand choices. Every time a consumer bought a large pack of Tide, Ariel, Pantene, Head and Shoulders, Rejoice, Vicks VapoRub, Whisper, Gillette Mach 3 Turbo, Gillette Series, Oral B, Duracell or Pampers during April, May and June, she made a definitive contribution towards enabling a child‘s right to education.


Shikhsha 2007 tapped into the power of music to inspire people with the launch of the Shiksha song and music video that was sung by Shaan, Bappi Lahiri and Renuka Sahane that talked about the right of every child to access education and how education will take India forward and onto the world map. Shiksha was also supported by actors Tabu, Soha Ali Khan and Dia Mirza.


P&G MD Shantanu Khosla said, "Since inception, three years ago, Shikhsha has grown from strength to strength with consumer support growing exponentially. Today it has gone beyond a one company, one NGO initiative to a national consumer movement that enables consumers to make a difference to lives of thousands of children. This has been our most successful year till date with the biggest ever contribution of Rs 20.2 million made by P&G India to CRY, bringing our cumulative contribution to Shiksha close to Rs 50 million. This is still only the beginning and we hope to go a long way ahead in addressing the needs of children in India."


Sony Entertainment Television EVP Rohit Gupta said, "As one of the leading national television channels, we have the power to reach millions of families watching us with the message of growth of project Shiksha and its achievements. Sony Entertainment Television has been associated with this initiative since its inception in 2003 and as a responsible corporate citizen, we believe that it is our responsibility to support social issues, which are of national importance. Therefore, we will continue with our commitment to Shiksha - helping children access their right to education. Shiksha reflects our belief and we are sure our consistent approach will make a big difference someday."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/vijendra_0.jpg?itok=ZPuHFHFV
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi

PokerBaazi.com, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/bff.jpg?itok=W52X-fZ5
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner Nykaa.com, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/indian.jpg?itok=6zQ-0BOt
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/trophy.jpg?itok=khbRFiK2
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/BARC%20India-Image_1.jpg?itok=VW_FNs3c
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/ferzad.jpg?itok=VswwXfNe
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories