Paws signs KMI for Garfield merchandise

MUMBAI: Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group, has entered into partnership with Paws, based in Indiana, USA, to represent licensing, advertising, and publishing rights for the popular cartoon character Garfield.

The rights also include friends of Garfield - Odie, Jon, Liz, Arlene, Pooky and Nermal.

Kids Media India, engaged in the business of children‘s television programming and licensing of cartoon characters, will support Paws to secure licensing, advertising and publishing deals across territories in India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka


Speaking on the alliance, Kids Media India MD and CEO Rajiv Sangari said "We are delighted to be associated with Garfield. I am confident that using our expertise, we will be able to help Paws reach out to a wider client base across all sections for its licensees."

For the advertising rights, Garfield has been promoting products and services through print and audiovisual media uses (including radio, television, and motion pictures), packaging materials, point-of-sale displays, and premium items. For licensing rights, opportunities are open for toys, games, clothing, novelties, household items, paper products, sporting goods and others.

Paws senior VP licensing Jill Davis said, "Garfield has been a very popular cartoon character that has transcended geographical boundaries and has reached the hearts of millions of people. I am very pleased to join hands with Kids Media who, with their expertise, will help us reach a new audience and make Garfield even more popular in India and its neighboring countries."

KMI has licensing and merchandising deals with Rajasthan Royals, Marvel Entertainment

International and WWE for the Indian market.

Latest Reads
NDTV promoters to challenge SEBI order barring them from accessing securities markets

As a result of alleged insider trading regulation violations, market regulator Securities and Exchange Board of India (SEBI) has barred NDTV promoters Prannoy Roy and his wife Radhika Roy from accessing the securities market for a period of two years.

Television TV Channels News Broadcasting
ICC World Cup 2019, India vs Pakistan: TV listing, live streaming, date, time

Match 22 of the 2019 ICC World Cup is the mother of all contests. India take on Pakistan in what promises to be the match of the World Cup so far.

Television TV Channels Sports
Lizol remains top brand in BARC week 23 rankings

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 1 June 2019 and 7 June 2019.

Television TV Channels Viewership
Star Sports renews exclusive broadcast rights for Premier League till 2022

MUMBAI: For the past two decades, Star Sports, India’s leading sports broadcaster has continued to entertain football fans in India with top flight English football. Today, Star Sports announced that it will continue its partnership with Premier League for the next three years running up to the...

Television TV Channels Sports
Sony to launch new family show Ishaaron Ishaaron Mein

MUMBAI: Sony Entertainment Television is coming up with a fun-filled family show to give the viewers their daily dose of laughter. As this is the first time that a show is going to revolve around the life of hearing impaired, Mudit Nayar aka Yogi is putting all his efforts and learning the sign...

Television TV Channels GECs
9XM cricket ka bukhaar

MUMBAI: 9XM, India’s No. 1 television channel by reach, has created a unique cricket themed song featuring 9XM’s Bade Chote and other animated characters. The song titled ‘9XM Cricket Ka Bukhaar’ will be aired on 9XM starting 13th June 2019.

Television TV Channels Music and Youth
COLORS Cineplex launches Uttar Pradesh’s first solar power theatre ‘Electro’ at Meerut’s Nauchandi Mela

While India has made remarkable progress in bringing electricity to every town, there are still millions who are shrouded in darkness.

Television TV Channels GECs
BARC week 23: Telugu and Tamil markets see new entrants via Star channels

No changes were observed in the Bengali, Bhojpuri, Malayalam and Marathi markets in BARC data for week 23. Star Suvarna and Udaya Movies exchanged their fourth and fifth positions, respectively, in the Kannada space. Star Maa Movies emerged as the new player in this space at fifth position by...

Television TV Channels Viewership
BARC week 23: English news ratings plunge

The combined viewership ratings of the top 5 English news channels in week 23 of 2019 (Saturday, 1 June 2019 to Friday, 7 June 2019) plunged to an all-time lowest total since Broadcast Audience Research Council of India (BARC) recommenced publishing of ratings in the public domain after...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories