Television

Ofcom reviews the role of public service broadcasting on kid's TV in UK















MUMBAI: With the exploding children‘s media landscape in UK, Britain‘s content regulator Ofcom has announced a project to review the future of children‘s programming with specific reference of public service broadcasting (PSB).


The project will look at the state of children‘s media in the UK and examine the role of television within this. The research will commence this month and a research report will be published in summer 2007. A full PSB Review is expected early in 2008.



Currently, 18 dedicated children‘s channels are available on multi-channel platforms hence, the review will examine the extent to which the purposes of PSB on television have been fulfilled. "It is proposed that the final focus of the project be on children‘s television programming across PSB and non PSB channels; we ultimately aim to assess the desirability and scope of any public service interventions in this market."The project, will also attempt to address some of the geographical issues relating to children‘s programming like "the role of PSB children‘s programming in reflecting the cultural diversity of the different nations and regions of the UK."

 

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