Television

'No child's play' for Disney in India













MUMBAI: Kid‘s television behemoth Disney is approaching its second anniversary in India on 17 December and with this, the channel is signing off 2006 with a lot of aggression. In the last two years Disney Channel and Toon Disney have contributed to competition in the kid‘s television landscape in India, thus provoking the pioneers Cartoon Network and its sibling Pogo to spruce up their offerings.


In this respect, the most strategic move made by Disney this year was its acquisition of kids GEC channel Hungama TV. UTV recently bid farewell to what it calls its ‘little baby‘ and in that same breadth Disney opened its doors to the channel and took control. This consolidation will mark the beginning of a new era for Disney, but will inevitably kindle fierce competition in this space.






Walt Disney Television International (India) executive director production and programming Nachiket Pantvaidya affirms that this landmark will only lay the foundation and provide a spring board for the company‘s future plans in India. However, he declined to divulge on the positioning and integration of the new addition into the Disney portfolio.


While Disney was bold enough to select India as the first market in the TV business outside the US to introduce original local production with Vicky Aur Vetaal, the next home grown entity is likely to be announced next month.



Pantvaidya expects that the next year will convert kid‘s viewership habits from a ratio of 23:77 kids‘ channels versus GEC/sports to a 60:40 ratio of the same. He added that Disney currently cornered the bulk of market share as individually Disney Channel held 18.9 per cent, Southern star Toon Disney 8 per cent and new comer Hungama TV 22 - 23 per cent (Market:HSM, Period:average for November 2006).


As reported earlier, the two Turner players plan to enter the local movie production space as well as put in place a theme park experience next year with Planet Pogo and Cartoon Network Townsville. At the same time rumours are rife in the industry of a new player from the BBC plethora, while Nick is also showing potential of bringing some action to the fore. Commenting on the capability for growth of the category Pantvaidya says that the revenue monetization of the market should be in proportion to its viewership. "Currently, it is highly under monetized from an ad sales point of view. The question is, will the ad pie expand?"


Additionally, Pantvaidya outlines an emerging trend among kids television viewing which is inviting a large number of older girls (10 - 14 year old) as opposed to a previously a male dominated scenario that was attracted to action and cartoon based themes.


In eyeing the ‘tween‘ category, he sees the biggest challenge in 2007, as being "to create programming that will resonate culturally with older kids (10-14)."


Presently, the channel has lined up a slew of festive programming with the TV premiere of The Incredibles on Christmas Eve on Disney Channel at 11 am (with a repeat at 7 pm). While on 25 December, Micky‘s Once upon a Christmas will air at 12 noon and a special episode of Mickey Mouse Club House: Mickey Saves Santa in the preschool segment on Disney Channel.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/star-world.jpg?itok=zwedwX5P
Star World lines up Hollywood A-listers' shows starting 25 Sept

Meryl Streep and Al Pacino, around 10 years ago, debuted on television with ‘Angels in America’ and the media went into a frenzy - ‘Is it the Oscars or the Emmys’, tabloids flashed as they walked the Emmys red carpet! Little did we know that a new-age trend was being set!

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Ajay%20singh.jpg?itok=kAtpJZZK
SpiceJet's Ajay Singh may take control of NDTV, latter denies (updated)

MUMBAI: NDTV may change hands as its founders -- Prannoy Roy, Radhika Roy and the promoter firm RRPR Holding -- are facing a CBI probe for allegedly concealing a share transaction. A senior NDTV official, however, told the Hindu that the reports were untrue. Singh, it was earlier reported, will...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/ZEE.jpg?itok=joRzwzAl
Zeel channels continue to rule across genres

BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Abhishek%20Maheshwari.jpg?itok=bzl-kP5R
Disney pushes brand bindass as it merges with bindass Play, enters OTT space

MUMBAI: It's hardly a week since Disney India rebranded its movie channel UTV Movies, and now the network has consolidated its two channels -- that is bindass and bindass Play. Along with that, in its promise to be omni-present across platforms, bindass will launch an OTT platform for the...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/DD_Kashir.jpg?itok=mZBvSFYf
DD Kashir bids: Prime Focus, Beehive, Grasshopper get breather

NEW DELHI: The three agencies which had been shortlisted by Doordarshan to undertake the channel packaging work for its channel DD Kashir can now submit their bid amounts by 29 September 2017.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/kbc.jpg?itok=CMtI933J
Sony Entertainment climbs to second position, Zee Anmol retains lead in two markets

While Zee Anmol retained lead in two markets, KBC-backed Sony Entertainment bagged the second position with high ratings in the urban market. Zee Anmol retained lead in Hindi (U+R) and rural markets, whereas Star Plus led the urban market in week 37 of Broadcast Audience Research Council (BARC)...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/Arnab-Story.jpg?itok=_k8ssaP8
English News ratings' slide continues although Republic TV viewership improves slightly

The Arnab Goswami headed Indian English News channel Republic TV has been leading the genre in terms of viewership right from week 19 of 2017, the week the channel was launched.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/21/pkl.jpg?itok=QRMl_i1P
Sports: Star India channels pocket four out of top five slots

One would easily spot Star India taking over four of the top five positions in BARC India's week 37 sports ratings data, doubling its tally as compared to week 36. Last week, Sony had conquered three slots out of the top five list.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/22/Punit-Goenka-and-Amit-Goenka.jpg?itok=MdwoMVGs
Zee Studios to produce Indian shows' adaptation in Canada

Entertaining the world for over two decades, Zee Entertainment Enterprises Limited (ZEEL) has achieved another milestone by becoming the first Indian broadcaster to set up a production company in Canada.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories