Television

Nick/MTVN Kids announces two key promotions

MUMBAI: Nickelodeon/MTVN Kids and Family Group announced the promotions of two digital executives: Stacey Kaufman has been upped to VP digital marketing; and Tony Zito has been promoted to VP The N Online.


The announcement was made by Nickelodeon/MTVN Kids and Family Group EVP digital media Steve Youngwood, to whom they report. Kaufman will simultaneously report to Pam Kaufman, chief marketing officer for Nickelodeon/MTVN Kids and Family Group.




"During her time with the network, Stacey has played an integral role in expanding Nickelodeon‘s videogame business and building awareness around our new and existing digital brands," said Youngwood. "Her understanding of our digital properties makes her an integral asset to our team."


Youngwood added, "Zito has supported and helped nurture the success of The N‘s digital properties, which have grown immensely over the past two years. He has established The-N.com as a leading website and creative environment for teen girls. Tony and Stacey‘s leadership will only serve to forward our business even more in the digital space."


In her new role, Kaufman is responsible for supervising all marketing strategy and implementation, search engine optimization and marketing, viral campaigns and cross-site promotions relating to Nickelodeon/MTVN Kids and Family digital brands, products and initiatives, including: Nick.com, NickJr.com, ParentsConnect.com, TurboNick and Nicktropolis. In addition she will generate sales for the premium digital businesses, including Nick Arcade, myNOGGIN, Nick Mobile and paid digital video.


A seven-year Nickelodeon veteran, Kaufman was formerly senior director of interactive and electronics for Nickelodeon and Viacom Consumer Products, where she was responsible for oversight of strategy, marketing, production and business development for Nickelodeon‘s videogame and consumer electronics businesses.


Zito, is responsible for overseeing The-N.com and Quizilla.com, as well as other digital initiatives for The N network across all non-linear platforms.


Earlier, Zito served as director of online production and product development for The-N.com, where he oversaw the development and launch of such initiatives as social networking on The-N.com; The Click, The N‘s broadband video player; and such hit game franchises as Avatar Prom and The Hook-Up.

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