Nickelodeon's president Cyma Zarghami meets president Bush to discuss child obesity

MUMBAI: Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami, joined president Bush and the first lady at the White House to discuss the current effort towards the fight against childhood obesity on 1 February. They joined by other food and beverage industry and entertainment executives and CEOs, the Ad Council and the Secretary of the U.S. Department of Health and Human Services (HHS).

Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami

The meeting stemmed from the recent announcement by HHS, the Ad Council, Dreamworks SKG, Nickelodeon, and others about the launch of a new series of public service advertisements designed to help prevent childhood obesity featuring characters from the movie Shrek.

Nickelodeon will premiere the Shrek "Be A Player" PSA on 1 February at 8 pm. ET/PT and air it throughout the year as part of the network‘s on-going "Let‘s Just Play" campaign, which strives to encourage kids and families to make healthy lifestyle choices, informs an official release.

"Nickelodeon is honored to be a part of this forum today, and to be able to discuss with the President and First Lady, and many leaders in the food, beverage and media industries, how we can all work together to further the solution to childhood obesity," said Zarghami. "We‘ve taken great strides as a company to encourage healthy lifestyles among kids, and we‘re pleased to see so many corporations collaborate to move the needle on this issue."

Participants, along with Zarghami, included: Indra Nooyi, CEO, PepsiCo, Inc.; Marc Belton, Executive Vice President, Worldwide Health, Brand and New Business Development, General Mills; Peggy Conlon, President and CEO, The Advertising Council; Alexander "Sandy" Douglas, Jr., President and COO, Coca-Cola North America; Roger Enrico, Chairman of the Board, DreamWorks Animation SKG; Ivelisse Estrada, Senior Vice President, Corporate and Community Relations, Univision Communications, Inc.; Lance Friedmann, Senior Vice President, Global Health and Wellness and Sustainability, Kraft Foods, Inc.; Jeff Montie, Executive Vice President of North America, Kellogg Company; Tom Seddon, CEO, Subway Franchisee Advertising Fund Trust; and Don Thompson, President, McDonald‘s USA.

More than 10 million school-age children in the United States are now considered overweight. The proportion of overweight kids tripled among adolescents over the last 25 years, and nearly doubled for children ages 6 to 12. This increases their risk for adult heart disease and diabetes, lowers life expectancy, and creates additional health-care costs. The Federal government spends more than $600 million annually to fight obesity, adds the release.

The channel claims to have committed more than $30 million and 10 percent of its non-programmed airtime to health and wellness messaging. This year marks the fifth year of Nickelodeon‘s "Let‘s Just Play" pro-social initiative, which is a multi-media campaign that empowers kids to recapture the spirit and benefits of active play for themselves and their communities. The campaign builds on

Nickelodeon‘s connecting with kids through all its lines of business including online, magazines and on-air messaging. Over the past two years, Nickelodeon has also awarded approximately $2.5 million in grants and through its "Let‘s Just Play Giveaway" to schools and after-school programs to help provide resources that will create and expand opportunities for physical play.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories