Nickelodeon partners Imation for tween-themed electronics

MUMBAI: Nickelodeon and Viacom Consumer Products have partnered with consumer electronics maker Imation Corp to launch electronics under the banner of Nickelodeon’s Npower brand.

The tween-themed electronics line is inspired by iCarly, a live-action programme among kids ages six to 11 on Nickelodeon, and seeks to empower kids to express their energy, humour, intelligence, love of music and creativity using technology, digital communication and online tools.

The iCarly assortment includes a digital video camera and the separately sold action cam accessory kit including a steady cam mount, on-camera lighting and detachable microphone. The assortment also includes a digital camera, a PC web cam, a micro photo viewer and a portable digital photo album. The products are designed for girls ages nine to 14.

Also, Npower has introduced an expanded range of products, including speakers, boomboxes, MP3 players and digital photo frames based on the SpongeBob SquarePants theme.

“This season, the all-new Npower line features technology that allows kids to unleash their creativity, express themselves and share digital content. Visual, audio and tactile elements are part of the design of every Npower product in a way that inspires and empowers kids," said Nickelodeon and Viacom Consumer Products president Leigh Anne Brodsky.

Npower’s iCarly line is available exclusively at Toys R Us. SpongeBob SquarePants lines are available at Toys R Us, Target, Best Buy, Sears/K-mart, and Nick Shop.

Latest Reads
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels
ZEEL elevates Manish Aggarwal as business head of Zee5 India

In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL).

Television TV Channels People
Sun Life enters Tamil market in BARC week 28

Sun Life, the movie channel by Sun TV Network came as a new entrant this week after Broadcast Audience Research Council (BARC) released its ratings for week 28.

Television TV Channels Regional
Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges.

Television TV Channels Regional
Brahmagantu’s Gundamma to emerge on Zee Kannada’s DKD

Zee Kannada, creating the best entertainment programmes, has become a household name for quality entertainment.

Television TV Channels Regional
BARC Week 28 : Aaj Tak leads Hindi news genre

The Broadcast Audience Research Council data for week 28 showed Republic TV continuing to dominate the English news genre, whereas Aaj Tak led in Hindi genre. Meanwhile, News Nation stepped down to fourth position in Hindi news genre.

Television TV Channels Viewership
Zee Anmol maintains lead in Hindi GEC (U+R) in BARC week 28

Zee Anmol retained its leadership position in Broadcast Audience Research Council (BARC) data for week 28 of 2018 in the Hindi GEC (U+R) market.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories