Nickelodeon partners Imation for tween-themed electronics

MUMBAI: Nickelodeon and Viacom Consumer Products have partnered with consumer electronics maker Imation Corp to launch electronics under the banner of Nickelodeon’s Npower brand.

The tween-themed electronics line is inspired by iCarly, a live-action programme among kids ages six to 11 on Nickelodeon, and seeks to empower kids to express their energy, humour, intelligence, love of music and creativity using technology, digital communication and online tools.

The iCarly assortment includes a digital video camera and the separately sold action cam accessory kit including a steady cam mount, on-camera lighting and detachable microphone. The assortment also includes a digital camera, a PC web cam, a micro photo viewer and a portable digital photo album. The products are designed for girls ages nine to 14.

Also, Npower has introduced an expanded range of products, including speakers, boomboxes, MP3 players and digital photo frames based on the SpongeBob SquarePants theme.

“This season, the all-new Npower line features technology that allows kids to unleash their creativity, express themselves and share digital content. Visual, audio and tactile elements are part of the design of every Npower product in a way that inspires and empowers kids," said Nickelodeon and Viacom Consumer Products president Leigh Anne Brodsky.

Npower’s iCarly line is available exclusively at Toys R Us. SpongeBob SquarePants lines are available at Toys R Us, Target, Best Buy, Sears/K-mart, and Nick Shop.

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