Television

Nick US to create content destination for mothers

MUMBAI: US kids broadcaster Nickelodeon will for the first time create a new, multi-platform destination for today‘s moms: Nickmom.
This will be a prime-time, advertiser-supported nightly programming block on Nick Jr. and a convergent web site.


Nickelodeon and Nick Jr. are already the top viewing destinations for moms, according to Nielsen Media Research, and one out of every four moms today grew up watching Nickelodeon themselves.


Nickelodeon is creating Nickmom in response to original research with today‘s moms who are younger, more diverse and more tech savvy than prior generations, and who are looking for entertainment outlets that speak directly to the experience of their lives. These moms say they want entertainment content that is focussed on comedy, helps them relax at the end of the
day and ultimately celebrates being a parent.


The Nickmom block on Nick Jr. will feature a mix of original long- and short-form humour-based programming, including talk shows, stand-up and sketch comedy, hidden camera and more.


The TV block will air nightly with two-hours of original content and a replay immediately following.
 
The Nickmom TV block will launch next year. The Nickmom web
made its debut on 14 November 2011 as a blog on Nickelodeon‘s
ParentsConnect.com--Nickelodeon‘s web resource for parenting advice and community--and will feature editorial franchises and video. The Nickmom site will then evolve into a mom-focussed humour site complete with editorial, photos, videos, gaming and community next year.


Nickelodeon Networks president Cyma Zarghami said, "Today‘s moms who grew up with Nickelodeon have a renewed relationship with us through their kids, and now we have something for them as adults in NickMom.


This generation of moms is very different than any one before it and we are very excited to offer a destination that is unique in today‘s entertainment landscape with content that taps into the Nickelodeon‘s comedic DNA."


With more than 30 projects currently in development, the Nickmom block will feature talk shows, docu-series, stand-up and sketch comedy, hidden camera and game shows and more, emphasizing the kind of comedy moms say they enjoy most - relatable, ridiculous and irreverent. Development deals are in place with Eyeworks USA ‘The Biggest Loser’; Mad Cow (Madeleine Smithberg, co-creator, former executive producer of
The Daily Show); actress and author Annabelle Gurwitch (You Say Tomato, I Say Shut Up; Fired!; Dinner & a Movie); and winning Hugh Fink (head writer, The Late Late Show with Craig Ferguson; and writer, SNL); among others.


Well in advance of its TV launch, Nickmom already has acquired two charter sponsors: General Mills; and Reckitt Benckiser.


Outside of the block‘s mom-focussed content in prime time, Nick Jr. will remain the commercial-free network and online site where preschoolers can gain key curricular knowledge in a curated and organised environment. Through interactivity and narrative, Nick Jr. and nickjr.com help kids learn early literacy, social studies, basic math, science, movement and art skills, through preschool shows like ‘Dora the Explorer’, ‘Bubble Guppies’, ‘Go, Diego, Go!’, ‘Yo, Gabba, Gabba’, ‘Max and Ruby’ and ‘Team Umi Zoomi’.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/star-plus-800x800.jpg?itok=skBw-Vyj
Star Plus leads in traditional entertainment media brand category: Study

In an industry study conducted by Vidooly, it is observed that Facebook could be a great platform for aspiring video creators in the country. They can then incorporate it in their overall content strategy and try to leverage other platforms like YouTube, Twitter and Instagram.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/discovery-800x800.jpg?itok=0Nm7MzL-
Discovery to air 'River Monsters' throughout December

Freshwater detective, biologist and extreme angler Jeremy Wade has spent three decades traveling the world’s waterways in search of man-eaters that lurk beneath the surface of rivers and lakes in some of the most inhospitable locations in the world.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/tv-today-800x800.jpg?itok=S95bd2jx
Q2-17: TV Today Network topline up

BENGALURU: TV Today Network Limited (TVTN) reported 5.1 per cent increase in standalone revenue (TIO) for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year (Q2-16). Standalone profit after tax (PAT) however declined 4.1 per...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/monisha-800x800.jpg?itok=Z2ntYoIO
Discovery appoints FremantleMedia's Monisha Jaising Vaid

Discovery Networks is on a hiring spree. In its endeavour to accelerate growth and embrace opportunities beyond linear, Discovery Networks Asia-Pacific has now appointed Monisha Jaising Vaid as the director of original content for real world products. She joins from FremantleMedia India TV...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/fremental-800x8000.jpg?itok=KYe2Um-i
Wentworth: Fremantlemedia International, Sky Deutschland tie up

FremantleMedia International (FMI) has announced it had secured a deal with German-speaking PayTV platform, Sky Deutschland, for the award-winning and critically-acclaimed prison drama, Wentworth.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/Amirzada-cast.jpg?itok=AdSC4XPM
Amirzada Nawab Khan's story to be telecast on Zee Yuva

MUMBAI: Maharashtra Police, one of the potent police forces in India, has come a long way from the decade of 80s when it lacked training & high-end precision weapons which is the norm of late. That decade was marked with the rise in crime and police’s main weapon were their networking skills...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/02/BB10.jpg?itok=HeTvyaI5
Colors leads Hindi, urban GEC; Sony Pal retains position

MUMBAI:Colors continues to lead the Hindi GEC and Urban GEC markets in week 47. In Hindi GEC rural market, Sony Pal emerged as the number one channel while Zee Anmol bagged the second position, according to Broadcast Audience Research Council (BARC).

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/axn-800x800.jpg?itok=9WZlHTlX
AXN to air s1-6 of 'Californication'

Novelists are nerds, some say so but there was this one who broke all the stereotypes unabashedly. He was stylish, charming and could flatter almost anyone with his good looks and wit. Does it ring a bell? Yes, we are talking about the much loved TV character, Hank Moody. Get ready for debauchery,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/01/vikky-800x800.jpg?itok=tT_jQk1v
'Vicky goes Desi' on NDTV Good Times

After having gone Veg and Foreign, Chef Vicky Ratnani is back in kitchen and is all set to return to your television screens with a brand new show called Vicky Goes Desi on NDTV Good Times. This time the chef is on a mission to create Indian flavours packed into brand new recipes.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories