Television

Nick US continues building on leadership position













MUMBAI: US kids channel Nickelodeon says that its in the top spot for the 11th consecutive year.


The channel says that it led basic cable as the top-rated network within the total programming day for the second quarter of the year i.e. 27 March to 25 June among total viewers and across all kids‘ demos, according to Nielsen Media Research.



In addition, the network grew double digits in its multiple media offerings -- including Nick.com and Nickjr.com from year-to-year, and video-on-demand -- and excelled on its broadband, online gaming platforms.



Among the network‘s primary demo of kids 2-11, the network posted a 3.8/1.3 million K2-11, up three per cent over second quarter 2005, and 81 per cent ahead of Cartoon Network (2.1/675,000 K2-11) and 52 per cent ahead of Disney (2.5/801,000 K2-11). With preschoolers, the network also ranked first, averaging a 4.5/560,000 K2-5, up 10 per cent over last year‘s like time period, ahead of Cartoon Network by 137 per cent (1.9/237,000 K2-5) and 73 per cent versus Disney Channel (2.6/326,000 K2-5).


However among tweens 9-14, Nickelodeon remained flat for the quarter, earning a 2.5/526,000 T9-14. It still beat its competition by double digits. Among kids 6-11, Nick is up more than one rating point above its closest competitor (Nick earned a 3.5 rating while The Disney Channel averaged a 2.4 rating), equating to a 46 per cent lead.



Nickelodeon adds that it was the only major kid network that posted year to year gains among the preschool (kids 2-5) audience. During its Nick Jr. block (Monday - Friday 9 am - 2 pm), then net beat kid competitors Disney Channel and Cartoon Network by 187 per cent and 196 per cent respectively.


Nick Jr. maintains the top seven out of 10 preschool programmes on commercial TV. These were Go, Diego, Go! , Dora the Explorer, The Wonder Pets, Blue‘s Clues, The Backyardigans, LazyTown and Miss Spider.



Contributing to the Nickelodeon‘s quarter-to-quarter growth, were several large events including Nickelodeon‘s 19th Annual Kids‘ Choice Awards (KCAs). This year‘s KCAs garnered an average of 3.2 million kids. In its first ever simulcast on TurboNick - a first in awards show history -- the KCAs drove Nick.com to a high traffic day of more than 1.2 million unique visitors. Fairy Idol, a one-hour special based on Nick‘s The Fairly OddParents, also hit high numbers drawing more than five million total viewers and more than three million kids.



As Nickelodeon continues to build its leadership in new and emerging media platforms, it has increased usership on multiple media platforms in the kids‘ space, particularly with its broadband platforms, TurboNick and Nick Jr. Video, and its online sites, Nick.com and Nickjr.com.



-- TurboNick, Nickelodeon‘s broadband video service on Nick.com, generated 63.2 million streams in second quarter 2006, up +46 per cent over first quarter 2006. It broke its record for the highest monthly streams with more than 28 million streams in June 2006, a 33 per cent increase from May 2006.



-- Nick Jr. Video, Nick Jr.‘s broadband video service on Nickjr.com, garnered more than 27 million content streams in second quarter 2006. Nick Jr. Video is rapidly approaching its 100th million stream since its launch in August 2005.



-- Nick Jr. Parents TV, the networks broadband service geared towards parents, generated almost 14.5 million streams for second quarter 2006, up +14 per cent versus first quarter 2006.



-- For the quarter, Nick.com averaged almost 14 million unique monthly visitors, which is a 67 per cent increase versus first quarter 2006. In May, Nick.com attracted more than 14.5 million unique marking the site‘s best month ever.



-- Nick.com has also had more than 231 million game plays on the site this quarter, and Nickjr.com raked in 183 million game plays, up 69 per cent and 88 per cent respectively over second quarter 2005. Danny Phantom: Freak For All was the number-one game for the quarter recording 7.6 million game plays on Nick.com, while Dora‘s Puppy Adventure was number-one on Nickjr.com recording 11.4 million game plays in second quarter.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tumbin.jpg?itok=BK_vfhpI
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/irra.jpg?itok=HbcXocFG
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/network18a_2.jpg?itok=UB6MjyrR
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/bbc.jpg?itok=D-KQbcCd
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/tv18.jpg?itok=9obzztU8
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/sameer.jpg?itok=FzSr16mH
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories