Nick sports new look this Diwali

MUMBAI: Kids entertainment channel Nick has decided to adorn a new look from tomorrow, coinciding with the festive season.

The channel will be embellished with refreshed packaging, sound and graphics to lure more kids this Diwali onwards.

"Keeping pace with the kids, we will have a complete refreshed look through newly designed music and graphics from Diwali," says Nick India SVP and GM Nina Elavia Jaipuria.

The channel has also kicked off the second season of its "Lets Just Play" month-long campaign. As part of the initiative, which encourages kids to go out and play, Nick will host a one-day channel blackout on 7 November.

"To expand kids‘ engagement with the Nick brand beyond the television space, we are also working on a variety of contests and promotions for Children‘s day and Christmas," Jaipuria adds.

The channel will also launch the new show, Back to the Barnyard, and Barnyard, a movie based on the series, in December.

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