Nick, My Baby Excels launch 'SpongeBob SquarePants' plush range

MUMBAI: Kids entertainment channel Nick has partnered with My Baby Excels to launch the ‘SpongeBob SquarePants‘ plush toys in six variants.

These include SpongeBob SquarePants, Squire SpongeBob, Grown Up SpongeBob, SpongeBob with Gary, SwimTrunks SpongeBob and CowBob RanchPants.

Priced at Rs 399, they are available at key retail stores like Lifestyle, Landmark, Odyssey and other leading toy shops across India.

Says Viacom18 vice president - consumer products Sandeep Dahiya, "The launch of ‘SpongeBob SqaurePants‘ plush range was much awaited - not just by kids but also young adults. We‘re glad to partner with ‘My Baby Excel‘ to launch a range that‘s sure to delight all ‘SpongeBob SquarePants‘ fans - kids & young adults alike."

Adds My Baby Excels MD Muslim Kapasi, "We‘re very excited to have the licensing rights for ‘SpongeBob SquarePants‘ Plush. We are confident that the Indian market will lap up this plush range as well, since ‘SpongeBob SquarePants‘ is one of Nick‘s most popular characters amongst kids as well as young adults in India."

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