Nick launches 'Let’s Just Play' to encourage kids in outdoor play

MUMBAI: In an effort to promote active lifestyle and outdoor play among kids, Nick and Boost have partnered to launch ‘Let’s Just Play‘.

To encourage kids to step out and play outdoors, Nick will kick off this initiative by going blank for 30 minutes on 27 September.

With this new initiative, Nick ails to motivate kids and parents to work towards a healthy and playful lifestyle.

Speaking on Nick’s unique initiative, Nick India SVP and GM Nina Elavia Jaipuria said, “As a responsible kids’ broadcaster, Nick endeavors to reach out to kids and their parents through ‘Let’s Just Play’ and reinforce the importance of physical play. Formative play is important for a kid’s overall growth and development and this movement attempts to reinforce our commitment to ensuring a healthier ‘generation next‘.”

The kids’ broadcaster will also take ‘Let’s Just Play‘ on-ground through play events in Mumbai, Delhi and Bangalore. Eminent personalities like Priya Dutt, Pooja Bedi, Cyrus Broacha, Aditi Govitrikar, Smriti Irani and Chunkey Pandey have lent their support to this movement.

Meanwhile, Boost has associated with Nick to support ‘Let’s Just Play’.

GlaxoSmithKline Consumer Healthcare (GSKCH) India GM marketing other nutritional Pawan Sud said, “ Association with Nick for the ‘Let‘s Just Play’ movement is taking the brand‘s philosophy a step further by giving kids an opportunity to indulge in recreational sport. A time unencumbered by various in house entertainments that keeps them away from experiencing the adrenalin rush that physical activity gives. Through this association with Let‘s Just Play, we hope to reinforce the message that indulging in sports helps bring out the winner in youngsters."

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