Nick India inks deal with Bilt to launch Dora & SpongeBob notebooks

MUMBAI: Nick has partnered with Bilt Ten-on-Ten to launch a range of Dora and SpongeBob notebooks. The range includes exercise books, long notebooks and drawing books.

Priced at Rs 5-28, the products will also be available in large format stores like Crossword, Landmark, Odyssey, Spencers and Hypercity across India.

Says Viacom 18 Media VP consumer products Sandeep Dahiya says, "The launch of Dora and SpongeBob notebooks is in line with Nick‘s philosophy of providing more and more opportunities to Nick viewers to interact with their favourite Nicktoons outside television."

The notebooks contain 2-4 fun pages, where kid‘s can solve puzzles and colour-up Spongebob and Dora.

Says Bilt COO Yogesh Agarwal says, "The Nick characters are immensely popular and with this range of Ten-on-Ten books, we are sure to make a place for ourselves in every school bag in the country."

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