Nick gets innovative to celebrate SpongeBob's 10th anniversary

MUMBAI: Kids entertainment channel Nickelodeon is launching a multi-platform promotional campaign to celebrate the 10th anniversary of popular Nick star SpongeBob. The campaign will extend across consumer products, on-ground, digital and television.

SpongeBob apparels from Weekender Kids & Cozy Comforters and bed sheets from Portico will be up for sale at DFW. Part of the proceeds, claims the channel, will be utilised for the development of the girl child.

The channel also plans to engage the "generation next" with an innovative SpongeBob Desktop Buddy in the form of a widget that can be downloaded from

On Nick, the celebrations continue with a host of other initiatives, the highlight of which will be screened on the SpongeBob SquarePants anniversary episode. The episode will be telecast on 1 April at 8 pm.

Speaking on this occasion, Nick India GM and senior VP Nina Elavia Jaipuria said,
"SpongeBob SquarePants is Nick‘s most loved character and we wanted to do something innovative to celebrate this occasion in true SpongeBob style. DFW is a great place to kick-start the 10th anniversary celebrations as he is a true superstar who has been winning hearts, minds and entire continents with his lovable antics."

Meanwhile, on the eve of his 10th anniversary globally, SpongeBob will strike a pose at the Delhi Fashion Week.

Latest Reads
Sony Pictures Networks India (SPN) to telecast the India Tour of Ireland 2018 live and exclusive on SONY SIX and SONY TEN 3 channels

Sony Pictures Networks India (SPN) has announced that it has acquired the exclusive media rights to telecast the 2018 India Tour of Ireland that comprises two T20Is to be played on June 27 and June 29, 2018, in Malahide, Ireland.

Television TV Channels Sports
TLC to show Masterchef Canada season 5

TLC, a part of Discovery, has announced the telecast of the fifth season of the culinary competition series Masterchef Canada from 26 June in India.

Television TV Channels Factual & Documentary
&pictures to screen the Indian spy thriller ‘Naam Shabana’ on Saturday, 29th June at 9.30pm

A spinoff of the 2015 box office hit Baby, Naam Shabana follows the life and journey of a spy. Directed by Shivam Nair, the thriller features Taapsee Pannu as Shabana Khan along with Akshay Kumar, Prithviraj Sukumaran, Anupam Kher and Manoj Bajpayee essaying pivotal characters. &pictures, Naye...

Television TV Channels Movie Channels
Big Trunk Communications bags digital mandate of Discovery Kids channel in India

Big Trunk Communications, a Mumbai-based full-fledged creative digital agency, has acquired digital duties for Discovery Kids channel in India.The business was won as part of a pitch against leading digital agencies.

Television TV Channels Kids
Zee Tamil strengthens its weekend programming

MUMBAI: Zee Tamil, the tamil general entertainment channel of ZEEL, recently announced its decision to spruce up its fiction bands for weekends.

Television TV Channels Regional
Times Television Network elevates Nivedita Oak to DGM

Times Television Network (TTN) has elevated Nivedita Oak to deputy general manager - influence. Earlier, Oak was the regional head for Zoom, FCT and branded content. She has been working with the Times Network for the last 11 years.

Television TV Channels People
History TV18 to release third film in ‘Special Operations India' series

History TV18, a pan-Indian television channel, is to create a documentary on counter-terrorist operation at Pathankot air base named Special Operations India: Pathankot. This one-hour documentary will be aired on June 25 at 9 pm.

Television TV Channels Factual & Documentary
CNBC-TV18 successfully concludes the 8th edition of the ‘India Healthcare and Wellness Awards 2018’

NBC-TV18, India’s leading English business news channel along with ICICI Lombard hosted the 8th edition of the ‘Indian Healthcare and Wellness Awards 2018’ at The Grand Hyatt, Mumbai.

Television TV Channels News Broadcasting
MN+ to air Indian Television premier of ‘Tulip Fever’

MN+, the Gold Class of Hollywood Movies from the Times Network, brings to the viewers, for the first time on Indian television, the celebrated romantic historical saga– ‘Tulip Fever’. The movie will premiere on Sunday, 24th June at 1 pm and 9pm on MN+.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories