Nick gets a makeover

MUMBAI: Nick India is ready for the change.
Come 25 June, the kids entertainment channel, clad in its Indian suit, will dress up in an absolute new logo that will help it realign and unify globally with its international network.

Unlike before, the new logo will be the single point of representation for the channel across the globe.

The logo reflects Nick‘s change in its branding strategy wherein the focus will shift from ‘kids only‘ to ‘kids first and then family audience‘.

Said Nickelodeon International senior VP Steve Grieder, "Globally the change got initiated in fall last year and we finished up with the entire transition across America, Europe and Asia. India is the last major market that will undergo this makeover."
On the content front, Nick will move away from acquiring properties that have a twin appeal, targeting girls and boys. The channel will now acquire content aimed individually at girls and boys while also addressing family audiences.

As for Nick India, the move is an indication of the channel going aggressive as it readies to address a new era of Gen Y kids across the country.

Said Nick India senior VP and GM Nina Elavia Jaipuria, "On the programming front, Nick will launch Artzooka, an art and craft show, on 27 June. The show will be telecast every Sunday at 10 am and every Saturday and Sunday at 5 pm. Complimenting the football season, the channel will also launch Dreamkix, a football-based show, in July. It will run from Monday-Friday at 6 pm.

That apart, Nick will also look at exploiting its digital medium to channelise revenue streams and get advertisers for this medium too.

"Over the last two years, we‘ve been the fastest growing brand in the kid‘s entertainment space. With innovative, pioneering initiatives across platforms, we aim to further dominate our leadership and widen the gap with other players in this space," said Jaipuria.

Most recently, Nick forayed into the south market with two more languages - Tamil and Telugu. The channel is now available in four languages including Hindi and English.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories