Television

Nick gets a makeover

MUMBAI: Nick India is ready for the change.
Come 25 June, the kids entertainment channel, clad in its Indian suit, will dress up in an absolute new logo that will help it realign and unify globally with its international network.


Unlike before, the new logo will be the single point of representation for the channel across the globe.


The logo reflects Nick‘s change in its branding strategy wherein the focus will shift from ‘kids only‘ to ‘kids first and then family audience‘.


Said Nickelodeon International senior VP Steve Grieder, "Globally the change got initiated in fall last year and we finished up with the entire transition across America, Europe and Asia. India is the last major market that will undergo this makeover."
 
On the content front, Nick will move away from acquiring properties that have a twin appeal, targeting girls and boys. The channel will now acquire content aimed individually at girls and boys while also addressing family audiences.


As for Nick India, the move is an indication of the channel going aggressive as it readies to address a new era of Gen Y kids across the country.


Said Nick India senior VP and GM Nina Elavia Jaipuria, "On the programming front, Nick will launch Artzooka, an art and craft show, on 27 June. The show will be telecast every Sunday at 10 am and every Saturday and Sunday at 5 pm. Complimenting the football season, the channel will also launch Dreamkix, a football-based show, in July. It will run from Monday-Friday at 6 pm.


That apart, Nick will also look at exploiting its digital medium to channelise revenue streams and get advertisers for this medium too.


"Over the last two years, we‘ve been the fastest growing brand in the kid‘s entertainment space. With innovative, pioneering initiatives across platforms, we aim to further dominate our leadership and widen the gap with other players in this space," said Jaipuria.


Most recently, Nick forayed into the south market with two more languages - Tamil and Telugu. The channel is now available in four languages including Hindi and English.

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