Television

Nick celebrates 'Worldwide Day of Play' on 30 Sept; analyses American leisure habits

MUMBAI: As Nickelodeon celebrates Worldwide Day of Play by "going dark" on air 30 September to encourage kids to get up, go out and go play, Leisure Trends Group takes a look at recent trends in America‘s leisure habits.


Sponsored by Nickelodeon and its partners, Worldwide Day of Play is the highlight of its Let‘s Just Play Go Healthy Challenge that has evolved into a health and wellness movement. Leisure Trends, the market research company has conducted an ongoing US survey to examine the changing landscape of Americans at play and publishes results in its quarterly LeisureTRAK.


Leisure Trends data confirms Worldwide Day of Play is well timed to encourage continued activity when most households are burrowing in for winter. On average, as Americans move from summer into fall, they lose 20 minutes of leisure time per day, according to Leisure Trends Research director Laurel Hyslop, PhD. Americans lose an additional 10 minutes of leisure time once winter rolls around, she added.


As time outdoors declines, TV becomes a bigger lure. Americans begin spending 13 more minutes on average a day watching television in September as compared to summer months. In fact, when asked what leisure activities they participated in the previous day, an analysis indicate outdoor sports decline 28 per cent from summer to fall and decline 40 per cent from fall to winter.


In addition to seasonal changes in leisure habits, Leisure Trends has identified differences in leisure motivations and activities Americans pursue, with the tragedy of 9/11 marking a pivotal shift in priorities. Spending time with family and friends has always been a high priority, but since 9/11 it has become the top priority - moving ahead of the two traditional top choices, reading and TV. Family and friends matter, and Americans are finding time for them. This trend cuts across all ages and includes both sexes. As a favourite activity, socializing has risen from 23 per cent of Americans prior to 9/11 to 36 percent more recently.


According to Hyslop another key trend is Americans 16 and older are moving away from team sports to individual sports. Team sports require more time, both to play and to organize playing partners. With all the things Americans want to do in their leisure, individual sports provide the most flexibility.


"These trends also point to the shift toward pleasure and away from competition that has altered the very hierarchy of leisure motivations," Hyslop said. The company has been studying leisure motivators for the past 15 years, finding they yield stronger consumer insights than such traditional dimensions as demography and geography. "Pleasure-seeking now exerts a stronger pull than competition in determining leisure pursuits. The changes point toward a growing desire to have fun and a declining interest in competition and getting ahead in life."


The clearest manifestation of the changing motivations is the long-term growth in participation in entertainment activities, up from 42 percent to 52 percent since 1990. "The ongoing battle between sport and entertainment will determine the future of leisure time in America," Hyslop said.


The absolute authority on leisure in America, Leisure Trends Group provides powerful insight into the changing habits of America at play and the implications to business.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/rajat-sharma-800x800.jpg?itok=7u0-8_Cb
New NBA president Rajat Sharma to strive for healthy competition in fraternity

India TV founder and chairman Rajat Sharma has been elected as the president of News Broadcasters Association (NBA).

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/PRASAR.jpg?itok=B5an8ay6
Prasar CEO reiterates implementation of SC verdict on DD's shared sports feed retransmission

NEW DELHI: Prasar Bharati CEO Shashi Shekhar Vempati has directed all private direct-to-home and cable operators not to telecast the sporting events' live feed from Doordarshan that have originally been shared by rights-holding private broadcasters. This was conveyed through a tweet by Vempati....

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/19/UDAY-SHANKAR.jpg?itok=Pr4g8jcN
Star's Uday Shankar on distribution challenges, IPL, FTA vs. pay TV, innovations, Made in India content…and much more

From the thirty seventh floor room, consisting of a table for the occupant to stand and work, some thought-provoking books and a huge TV screen, apart from other knick-knacks, the city life and environs below look scenic. Rather, most of the surrounding sea-facing skyscrapers in between the  green...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/dsport.jpg?itok=MpWtC-AZ
Laver Cup: DSport acquires exclusive India broadcast rights

Dsport, a sports TV channel by Discovery Communications India, has acquired the exclusive India broadcast rights of the inaugural edition of Laver Cup.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/zeel.jpg?itok=ZKs3UIWg
Zeel closes sports broadcast business sales deal with SPN with slight alterations

The Subhash Chandra-led Zee Entertainment Enterprises Limited (Zeel) had informed the bourses on 28 February 2017 that it has closed the first phase of the transaction for the sale of its Sports broadcasting business with Sony Pictures Network India and its affiliates (SPN) on receipt of US$ 330...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Vivek_Malhotra-Arnab_Goswami.jpg?itok=mY9lgf-7
Republic TV, Aaj Tak continue to lead genres as news viewership falls

BENGALURU: Republic TV recorded its lowest viewership since its launch in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017). The channel garnered 854,000 weekly impressions, lower than the earlier low of 868,000 weekly impressions it had scored in weeks 25 and 27 of 2017...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/18/Lachlan%20Murdoch.jpg?itok=Whu9xvlL
Lachlan Murdoch opens up about Fox & Star TV’s billion-dollar EBITDA target

MUMBAI: The billion-dollar EBITDA target for Star India is not just talk. 21st Century Fox executive chairman Lachlan Murdoch stated this firmly at the Goldman Sachs  Communacopia 2017 conference mid-last week. Labeling the billion-dollar target as Fox’s second highest priority at present, while...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/16/Kamaljit_Singh_Hayre-Surjit_Singh_Tut_0.jpg?itok=5zGR63YQ
PTC to telecast World Kabaddi League from 24 Oct in India, abroad

MUMBAI: The season three of World Kabaddi League will be held from 24 October to 12 November 2017 in India. PTC Channel has been signed on as the broadcast partner to telecast Live the World Kabaddi League (Season-3) in India and also to broadcast the league around the world. Two matches will be...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/15/arnav-nba.jpg?itok=nkeAaTwW
Republic TV seeks more involvement in NBA India ahead of AGM

It has shaken up the Indian news broadcasting space within just a few months of its existence. Now, Republic TV, co-promoted by Arnab Goswami, is seeking to sweep clean the functioning of an industry body--- the News Broadcasters' Association of India or NBA, which, incidentally, is holding its...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories