Television

Nick celebrates 'Worldwide Day of Play' on 30 Sept; analyses American leisure habits

MUMBAI: As Nickelodeon celebrates Worldwide Day of Play by "going dark" on air 30 September to encourage kids to get up, go out and go play, Leisure Trends Group takes a look at recent trends in America‘s leisure habits.


Sponsored by Nickelodeon and its partners, Worldwide Day of Play is the highlight of its Let‘s Just Play Go Healthy Challenge that has evolved into a health and wellness movement. Leisure Trends, the market research company has conducted an ongoing US survey to examine the changing landscape of Americans at play and publishes results in its quarterly LeisureTRAK.


Leisure Trends data confirms Worldwide Day of Play is well timed to encourage continued activity when most households are burrowing in for winter. On average, as Americans move from summer into fall, they lose 20 minutes of leisure time per day, according to Leisure Trends Research director Laurel Hyslop, PhD. Americans lose an additional 10 minutes of leisure time once winter rolls around, she added.


As time outdoors declines, TV becomes a bigger lure. Americans begin spending 13 more minutes on average a day watching television in September as compared to summer months. In fact, when asked what leisure activities they participated in the previous day, an analysis indicate outdoor sports decline 28 per cent from summer to fall and decline 40 per cent from fall to winter.


In addition to seasonal changes in leisure habits, Leisure Trends has identified differences in leisure motivations and activities Americans pursue, with the tragedy of 9/11 marking a pivotal shift in priorities. Spending time with family and friends has always been a high priority, but since 9/11 it has become the top priority - moving ahead of the two traditional top choices, reading and TV. Family and friends matter, and Americans are finding time for them. This trend cuts across all ages and includes both sexes. As a favourite activity, socializing has risen from 23 per cent of Americans prior to 9/11 to 36 percent more recently.


According to Hyslop another key trend is Americans 16 and older are moving away from team sports to individual sports. Team sports require more time, both to play and to organize playing partners. With all the things Americans want to do in their leisure, individual sports provide the most flexibility.


"These trends also point to the shift toward pleasure and away from competition that has altered the very hierarchy of leisure motivations," Hyslop said. The company has been studying leisure motivators for the past 15 years, finding they yield stronger consumer insights than such traditional dimensions as demography and geography. "Pleasure-seeking now exerts a stronger pull than competition in determining leisure pursuits. The changes point toward a growing desire to have fun and a declining interest in competition and getting ahead in life."


The clearest manifestation of the changing motivations is the long-term growth in participation in entertainment activities, up from 42 percent to 52 percent since 1990. "The ongoing battle between sport and entertainment will determine the future of leisure time in America," Hyslop said.


The absolute authority on leisure in America, Leisure Trends Group provides powerful insight into the changing habits of America at play and the implications to business.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/golf-1.jpg?itok=dQEpUpHD
Dsport to broadcast 'British Open' live for viewers in India

Dsport will broadcast the 147th edition of the much awaited ‘British Open’ live in India. The tournament will commence from 19 July 2018 at the Carnoustie Golf Course, Scotland.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/zee.jpg?itok=fQdsjgfV
Zee Telugu to enhance family ideals with Ninne Pelladatha, brand-new fiction show

Providing the audiences with yet another entertaining and relatable fiction show, Zee Telugu launches Ninne Pelladatha, a show that highlights the bond humans share, regardless of being blood-related.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gr.jpg?itok=OtLIYtWm
Religious most benefitted genre in Chrome DM week 28

With a growth of 2.05 per cent as compared to last week (27), the religious genre marked the highest opportunity to see (OTS) among all categories in week 28 of Chrome Data Analytics & Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/BARC.jpg?itok=ItV87DRS
BARC India plans expansion of metre homes to 44,000 by this FY

Rural India is getting in the limelight. TV ratings body BroadcastAuidence Research Council (BARC) is expanding metre homes to 44,000 by this financial year.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ranjana.jpg?itok=WG1gOAWs
Ranjana Mangla appointed national revenue head of India Today TV

Ranjana Mangla has been appointed the national revenue head of India Today TV. She will report to the chief revenue officer Rahul Kumar Shaw and will be based out of the ITG Mediaplex, Noida.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/rescue.jpg?itok=Eb-MYe92
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/smurf.jpg?itok=OSPCDkdg
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/tlc.jpg?itok=z2Et6wll
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/lallan.jpg?itok=FMCuiPWF
India’s leading New Age News Brand TheLallantop.com set to take Television by storm

New-age digital brand TheLallantop.com is about to take the television screens by storm.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories