MTVN to launch Noggin & The N as separate channels in December

MUMBAI: The two Nickelodeon and MTVN Kids and Family Group brands Noggin and The N will be launched as separate 24-hour channels from 31 December.

Currently, the two brands share space on a single channel. This move is part of the network‘s niche programming strategy to serve target audiences.

"Having Noggin and The N as two separate channels alongside our Nicktoons network gives our core audiences of preschoolers, kids 6 -11 and tweens/teens their own dedicated 24-hour services, as well as more places for us to cultivate and develop future hits," Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami said.

"Making these highly valued channels separate and distinct will also provide us with the opportunity to explore serving audiences adjacent to these demos, and will provide demo- specific home bases for our vast programming library."

Kicking off on 31 December, commercial-free preschool channel Noogin will expand to 24- hours, as will ad-supported The N, which will serve tweens and teens with programming from Nickelodeon‘s TeeNick block during the day and continue as The N at night. Noggin and The N will be carried by all cable operators, DirecTV, AT&T U-verse and Verizon FiOS, informs an official statement issued by the company.

The N will move into the transponder currently occupied by the Nick Games and Sports channel (GAS), which will evolve into a new broadband service for TurboNick.

"Splitting these channels into two 24-hour services provides MTV Networks and our partners with wonderful growth opportunities to further reach and serve our audiences," said MTVN content distribution and marketing executive vice president Denise Dahldorf. "The demos that Noggin and The N serve are important drivers with VOD, broadband and interactive applications, which adds to these brands‘ already incredible value."

Some of the new, forthcoming programming for The N includes brand-new seasons of Degrassi (October 2008), Instant Star (February 2008) and the return of South of Nowhere (February 2008) in addition to four new original series.

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