Movie acquisition costs up, channels innovate

MUMBAI: Hindi movie channels are feeling the heat of high acquisition cost as competition among them to grab eyeballs is intensifying.

Max has done the bulk of the purchase this year, mopping up movies from Yash Raj and Eros. The kitty includes Ta Ra Rum Pum, Jhoom Barabar Jhoom. Partner, Gandhi my Father, No smoking, Cheeni Kum, Eklavya, Salaam e Ishq and Provoked.

Being enthused by the rich list, Max, in fact, has started screening in June "Saal ke sabse bade blockbusters."

Says Max business head Sneha Rajani, "The Saal Ke Sabse Bade Blockbusters reinforces the fact that Max is the ultimate destination for the latest and the biggest movies on television. The big blockbusters on Max are sure to enthrall viewers and re-enforce Max‘s commitment of fuelling their passion for movies."

As reported by earlier, Sony has pumped in Rs 650 million for a 16-movie deal with Eros. The package also includes yet to be released films like Nanhe Jaisalmer, Buddha Mar Gaya, Chess - A Game Plan, Friends For Ever, Mr Black Mr White, Mr Hot Mr Kool and Aur Pappu Paas Ho Gaya.

Sony‘s aggressive buying has put pressure on prices. Filmy has renewed its movie acquisition after a gap, making three purchases this year. Super hit Guru, Nishabd and Umrao Jaan have come at a price tag of around Rs 130 million.

Says Filmy marketing and content head Shailesh Kapoor, "It is a strategic acquisition as all these movies have the Bachchan family in them."

Zee Cinema has taken a relatively cautious route, acquiring just three movies this year - Big Brother, Nehle pe Dehla and Fool n Final.

Says Zee Cinema deputy business head Mohan Gopinath, "These are all independent acquisitions and we have not aligned with any film production house."

The channel will screen Big Brother and Nehle pe Dehla in July, followed by Fool n Final in August.

Star India, on the other hand, has this year acquired satellite telecast rights for My Friend Ganesha, Honeymoon Travels Pvt Ltd and Bhagam Bhaag.

Even as buying rights have gone up, channels have been innovative. Zee Cinema, for instance, has started screening a series of mythologicals under the Bhakti Ki Shakti branded block on Sunday mornings.

Filmy has been quick to bank on the Rajnikant wave following the release of Sivaji and acquired some Tamil movies of the superstar which it will dub in Hindi and telecast. The purchase, however, excludes Sivaji.

Says Filmy business head Ashutosh, "Looking at the performance of Sivaji, we anticipated the popularity of Rajnikanth and therefore caught up with this idea."

Filmy has also acquired Bhojpuri films and already shown Ganga.

So do the big titles only work? Says Gopinath, "They definitely help in strengthening the channel‘s position but only if they are promoted strategically."

Latest Reads
Cartoon Network Enterprises’ new Back to School collection

To kickstart their new school semester, kids can now flaunt and stock up the coolest & cutest school essentials! Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Turner India, brings to kids a brand new Back-to-School collection at offline and online retail...

Television TV Channels Kids
Summer of fun and excitement with india’s no 1 kids entertainment destination - Nickelodeon

India’s leading kids’ entertainment franchise Nickelodeon has kids beat the summer heat with a host of exciting and fantastic entertainment spread of new movies and new episodes starring favorite Nicktoons. Adding to the excitement are interesting and once in a life time opportunities for kids to...

Television TV Channels Kids
Zee Anmol retains leadership in GEC (U+R) in week 20

Star Plus and Star Utsav swapped their sixth and seventh positions in Broadcast Audience Research Council (BARC) data of week 20 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets no changes were observed as compared to the previous week. Sony Sab and Star Bharat exchanged their...

Television TV Channels Viewership
Karnataka election helps news channels increase ratings

The general news channels witnessed a spike in the ratings because of the Karnataka elections. Aaj Tak led the chart in all three Hindi news markets, as per Broadcast Audience Research Council’s (BARC) week 20 ratings for 2018. English news genre doubled its ratings in week 20 and Republic TV...

Television TV Channels Viewership
Applause Entertainment and Sudhir Mishra hold Ronit Roy, Tisca Chopra and Parvin Dabas, ‘Hostage’

Applause Entertainment, the content studio from the Aditya Birla Group brings its audiences a premium drama series that will be a bolt from the blue. ‘Hostages’ is a potent conspiracy thriller fueled by several twists, strong performances and sharp direction. ‘Hostages’ brings together a stellar...

Television TV Channels GECs
ITV Network readies Punjabi music channel

MUMBAI: All the Punjabi music lovers have a new destination to groove to the bhangra. ITV Network is launching a new music channel P Tunes. A source close to the development confirmed the news and revealed that the channel will be launched next month. “There will be two channels, HD which will be...

Television TV Channels Music and Youth
Eros International profit margins up in FY 2018

BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of...

Television TV Channels Movie Channels
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories