Microsoft's Xbox 360 unveils 'Viva Pi?ata' in US

MUMBAI: Microsoft Corp. will celebrate the launch of Viva Pi?ata on Xbox 360, with a multi-city tour in the US, by presenting children‘s activities and video game demonstrations at six launch events in New York, Miami and Los Angeles. It will also provide parents with information about online safety and Viva Pi?ata-related educational programs for children.

The Xbox 360 video game follows the debut of the Viva Pi?ata Saturday morning animated television series on 4Kids TV Fox, states an official release.
"The Xbox 360 game Viva Pi?ata inspired us to take the spirit of the game and expand the concept to create learning tools to help kids experience more about their Hispanic heritage in a fun and engaging way," said Microsoft director of Xbox marketing Chris Di Cesare. "One example is a Viva Pi?ata digital desktop pet pi?ata that people can download to their computer. Every day the pi?ata will share new information about Hispanic culture from key holidays to Spanish vocabulary."

Children attending the events can enjoy pi?ata-making workshops, interactive video game demonstrations and the opportunity to be photographed with the characters from the Viva Pi?ata animated TV series. A traditional pi?ata breaking game will also give children an opportunity to win an Xbox 360 and Viva Pi?ata game.

Viva Pi?ata, which translates to "long live the pi?ata," invites gamers of all ages and skill levels to create an immersive world where living pi?atas inhabit an ever-changing environment. Beginning with a few basic tools, players build and take control of this environment, using their creativity and imagination to attract, protect, nurture and manage more than 60 pi?ata species that can visit their world and make it their home.

With the launch of Viva Pi?ata, Microsoft extends the Xbox 360 brand to younger gamers and more diverse audiences. The tour is one of several Microsoft marketing efforts aimed at attracting more U.S. Hispanic consumers, and acknowledgement of the growing influence of Hispanic culture.

According to a report published by the Selig Center for Economic Growth at the University of Georgia‘s Terry College of Business, U.S. Hispanics will control more disposable personal income than any other U.S. minority group by 2007. Hispanic consumer spending power is expected to top $863 billion, a 300 percent increase in disposable spending power from 1990, adds the release.

"The video game is one of several initiatives that Microsoft has created in an effort to promote diversity through innovative products," said Microsoft director of Multi-Cultural Marketing José Pi?ero. "Microsoft‘s initiative around Viva Pi?ata is a clear indication of the company‘s support and interest in the Hispanic community."

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories