Television

Max hunts for Extraaa Innings T20 junior

MUMBAI: In order to create hype around the Indian Premier League (IPL), Max has launched an initiative ? Extraaa Innings T20 junior. 
 
Extraaa Innings is Max‘s wraparound show. For IPL 3.0 it is looking to add a distinctive new dimension by launching a nationwide hunt for eight junior DLF IPL extraaa innings T20 hosts starting this January.


A nine-city hunt will be conducted across Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Chandigarh, Bangalore, Ahmedabad and Jaipur for children between 7?14 years of age, starting 16 January till 7 February. The auditions will be judged by Extraaa innings hosts such as Gaurav Kapoor and Samir Kochhar.


Extraaa innings T20 Junior will engage in activation across 50 towns and over 1200 schools through School Contact Programs, radio contests and IVRS modules (call 5052525). Registration forms will be distributed in every school and Max will run a contest wherein the teachers will select 30 students per school based on the criteria shared with them. These kids will be given special ‘School representative passes‘ and will be invited directly to the audition in their city representing their school. The selection will be based on the confidence level, communication skills, on-screen presence and passion of the competing kids for DLF IPL.
 
    In line with the channel?s pioneering efforts to maximise the entertainment quotient of cricket related programming, the extraaa innings T20 Juniors will get an opportunity to express their views and interact with their home team players, guests and expert panel on-air for the entire DLF IPL 2010 season. The little masters will add extraaa zing to the acclaimed panel of extraaa innings T20, as they match the seasoned presenters ball-to-ball and game-to-game, with their perspective and views in the biggest cricketing event on television.
Max VP marketing Gaurav Seth says, ?Cricket is not just a game; it brings people together. Indian viewers are seeking much more than cricket ? a total ?cricketainment? experience today. With extraaa innings T20, we have pioneered an innovative mix of cricket and entertainment, to completely revolutionise what viewers expect from wrap-around programming. By introducing extraaa innings T20 Juniors, MAX has once again marked a turning point in the way cricket programming is telecast not only in India, but worldwide.?


The hunt for the little masters of cricket gab will see a buzz being created with special promotions across print, radio, TV, school activation and IVRS mediums. The radio will see customised contests, where the winning kids will walk away with passes to beat the queue and audition faster, much like the winners of the school contact programme.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/zee.jpg?itok=UKtrNPBG
Zeel channels most watched Hindi channels across genres

Two Hindi GECs from the Zee Entertainment Enterprises Ltd (Zeel) stable – free-to-air or FTA Zee Anmol and flagship pay TV channel Zee TV were once again the second and third most watched channels across genres in 2018 in week 48 (Saturday, 24 November 2018 to Friday, 30 November 2018).

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/priyanka_0.jpg?itok=XRpmy4tA
Our shows will empower people to drive electoral discourse: Network18's Priyanka Kaul

The news genre has entered its peak time – election season. All news channels including Hindi, English and regional have started their election-based programming from the exit polls that took place on 7 December 2018. Election coverage is like the bread and butter for news channels since this is...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/kanada.jpg?itok=n7Tw9omO
Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada, every Kannadiga household’s hub of entertainment, further strengthens its fiction band with innovative content post the successful launch of Paaru.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/gana.jpg?itok=veFowdxg
Diljit Dosanjh’s ‘Pagal’ & ‘Putt Jatt Da’ rakes in over Five Million Hits on Gaana each

Punjabi sensation Diljit Dosanjh’s newly released tracks ‘Pagal’ & ‘Putt Jatt Da’ have smashed charts on India’s largest music streaming app – GAANA with over five million hits within less than a month.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/aaj-t.jpg?itok=9a_rPb1K
How Hindi news channels perform on counting day

News viewership is event-driven – either scheduled or unscheduled. Elections are certainly the most important of all special or scheduled events.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/khelo-india_0.jpg?itok=AcpU6Vh1
Khelo India Youth Games, Maharashtra 2019 is Bigger and Better!

Building on the roaring success of the inaugural edition of the Khelo India School Games, Ministry of Youth Affairs and Sports along with Star Sports kick started the countdown to Khelo India Youth Games, Maharashtra 2019 with an appeal to encourage India to play more- with the evocative ‘#...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/tata.jpg?itok=qExrssTe
IndianOil to fuel Tata Open Maharashtra

Organisers of Tata Open Maharashtra today announced Indian Oil Corporation Ltd. coming on board as a valued partner for the 2nd edition of Tata Open Maharashtra to be played at the Mhalunge Balewadi Stadium, Pune.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/times.jpg?itok=axdb0S-X
Times Internet announces elevation of Puneet Gupt as its COO

India’s leading digital products company, Times Internet announced the elevation of Puneet Gupt as the COO of Times Internet,with immediate effect.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/barc.jpg?itok=KJ80SgOl
BARC INDIA AWARDED MOST INNOVATIVE COMPANY 2018

BARC India bagged the “Most Innovative Company in Service – Medium Enterprise Category” at the CII Industrial Innovations 2018 awards.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories