Mattel, WWE launch product line

MUMBAI: Toy maker Mattel has partnered with World Wrestling Entertainment (WWE) to launch the WWE Action Figure range in India with a special event at Hamleys, the new toy destination at High Street Phoenix, Lower Parel.

Mattel India commercial director Karun Gera says, "Mattel is excited to bring the iconic WWE entertainment brand to young Indian fans. Capturing all the drama and excitement that makes the WWE a worldwide phenomenon, these action figures and role-play items reinforce our commitment to bringing the most exciting and innovative toys to Indian children.”
Created with both kids and collectors in mind, the action figure line aims to bring the drama and action of WWE home and looks to offer something for every fan. Kids can recreate their favourite matches with the approximately seven-inch basic WWE figures, from the Monday Night Raw, Friday Night SmackDown and ECW rosters.

Innovative FlexForce Figures: These figures are also available with a feature called FlexForceTM that enables them to deliver hook throwin’, flip-kickin’ moves. The figures are called the new FlexForce Action Figures.

WWE superstars such as John Cena, CM Punk and Rey Mysterio all form part of the superstar line-up from Mattel. The range which spans over 20 different characters in India also includes The Great Khali figure.

Besides action figures in single packs, the range, available at stores throughout India, includes product lines like WWE Action Figure Two Packs, WWE Championship Belts and WWE Breakdown Brawl Ring.

“The WWE range of action figures particularly those inspired by The Great Khali should be an instant hit with children and adults alike and a welcome addition to the vast selection and collection of branded national and international offering of toys that is on display at Hamleys.” adds Pai.

Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories