Television

Mattel unveils Barbie signature fragrance "B"; extends Hot Wheels & Barbie apparel range






















Mattel MD Sanjay Luthra launches the Barbie signature fragrance "B"

MUMBAI: As a first time initiative, Mattel Toys India has extended it‘s flagship girl centric brand Barbie with the launch of a signature fragrance called "B." This was unveiled at a fashion event in Mumbai showcasing the new Spring Summer Hot Wheels and Barbie 2007 collection for boys and girls.


As the market for kid‘s branded apparel in India is expanding, this new category caters to the 2 to 14 years age group. The Hot Wheels range features casual wear, that consists of the Racer wear that emphasizes on graphics, the Madfast collection in flamboyant colours, Jackets and Attitude collection that strikes a balance between design and practicality and the Streetwear collection that exudes urban vibes. To complete the look, Hot Wheels sunglasses, ride-ons, schools bags and accessories.







The Barbie Spring Summer collection emphasis the Spring-Meadow look with pretty pinks, the Sporty look complete with the racquets, scooters and shrugs, the Summery look with twist shrugs, vests and the Rock Star look with faded jeans, blazers and coats. Creative accessories like Barbie school bags, sunglasses, guitars, boom boxes, skateboards, surfboards and helmets have been added to the collection, states an official release.


The signature fragrance "B" is packaged along with a sparkling Barbie "B" charm and is priced at Rs.650 and Rs. 500 for 75 ml and 40 ml respectively.


Mattel Toys managing director Sanjay Luthra said, "Kids define their popularity and success by the brands they wear, play and live with. On an emotional level, Barbie is the ultimate aspirational figure for a little girl symbolizing intelligence, success and beauty.


"Similarly, Hot Wheels as a brand embraces the natural competitive spirit that boys possess. Kids can easily identify with the inheritant qualities that these brands posses and I am ecstatic on the launch of this new collection…another new from Mattel."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/FOX.jpg?itok=Bhdsm2nj
Disney makes $70.3 billion counterbid for Twenty-First Century Fox

21st Century Fox has announced that it has entered into an amended and restated merger agreement with The Walt Disney Company pursuant to which Disney has agreed to acquire for a price of $38 per 21CF share the same businesses. Disney agreed to acquire under the previously announced merger...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/mpa.jpg?itok=vqd31YXu
MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

MPA REPORT: THE MARKET VALUE FOR SPORTS MEDIA RIGHTS TO SOAR 22% IN ASIA PACIFIC EX-CHINA TO REACH US$5.0 BILLION IN 2018

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/and.jpg?itok=xIv703YO
&pictures to air the World Television Premiere of the critically acclaimed Mukkabaaz on Saturday, 23rd June at 8pm

In a love story of a sportsman set in Bareilly, Vineet Kuma Singh plays a Kshatriya boxer who falls in love with a deaf-mute Brahmin woman. Co-produced and directed by National Film Award winner Anurag Kashyap, Mukkabaaz was screened at the 2017 Toronto International Film Festival and the 2017...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/disney.jpg?itok=_e6XbSdU
Disney appoints new creative officers for animation division

Jennifer Lee and Pete Docter have been named as new chief creative officers (CCOs) for Disney’s animation division. While Docter will handle the Pixar Animation Studios, Lee will head the Walt Disney Animation Studios.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/shinde.jpg?itok=TZAJ4Ibs
Epic TV appoints Rajiee Shinde as president

Infotainment channel EPIC TV has announced the appointment of Rajiee M Shinde as president. In her new role at EPIC, she has been entrusted with the responsibility of expanding the business and building the EPIC network.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/sell.jpg?itok=91wnij2K
Endemol Shine hires banks for a possible sale

Netherlands-based TV production company, Endemol Shine Group, has hired Deutsche Bank and Liontree to explore a potential sale that could be valued between $2- $4 billion including debt.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/flix.jpg?itok=xMcG7N6B
Leap into the world of robots and cyber terrorists as &flix brings the premiere of ‘Ghost in the Shell’

&flix, the all-new destination for the most-awaited Hollywood hits, is all set to bring the Indian television premiere of the 2017 American sci-fi action film ‘Ghost in the Shell’, this Sunday, June 24 at 1 PM & 9 PM. The movie, which is part of the channel’s ‘Flix First Premiere’ property...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/cnbc.jpg?itok=a0MUy3Eu
CNBC-TV18 announces the 8th edition of the india healthcare and wellness awards

CNBC-TV18, India’s leading English business news channel along with ICICI Lombard, announces the 8th edition of the‘Indian Healthcare and Wellness Awards.’ The awards will acknowledge and felicitate the best of medical and wellness service providers in the industry. The event will also serve as a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/Mihir-Bhatt.jpg?itok=0_g71hzd
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories