Television

Kids wants to see Sonia Gandhi as PM: Survey













MUMBAI: Cartoon Network has unveiled their eighth edition of patented kids‘ lifestyle research titled New Generations, which reveals that children between age group of 7-14 want to see Sonia Gandhi as India‘s new prime minister.


30 per cent of the kids would like to see Sonia Gandhi as India‘s prime minister, followed by Rahul Gandhi (19 per cent) and Amitabh Bachchan and Priyanka Gandhi (8 per cent each).Kid‘s pocket money has seen a 34 per cent jump over 2008, the research points out.Social consciousness among kids has raised to an all time high. According to the study, 58 per cent of kids want to eliminate poverty and hunger, an increase from 32 per cent in 2008.
New Generations 2009 surveyed a total of 7,874 respondents, comprising 3,431 kids aged 7-14 years and one of their parents. It also surveyed 1,012 parents of kids aged 4-6 years in SEC A, B and C across 15 cities including, New Delhi, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad, Hyderabad, Ludhiana, Jaipur, Lucknow, Guwahati, Nasik, Indore, Kochi, and Madurai.


Turner International Asia Pacific VP research and market development Duncan Morris said, "Cartoon Network‘s New Generations has deepened our understanding of Indian kids and their lifestyles. Each year the study reveals kids‘ perspectives on the world we live in, and this year is no exception as we explore the impact of the global economic slowdown on Indian kids‘ homes, their heightened social consciousness and their choice of India‘s leadership."
Cricket‘s Twenty-20 game format is the favourite among kids. 59 per cent kids prefer it over a one-day international format. Sachin Tendulkar (38 per cent) is the favourite sportsman followed by MS Dhoni (28 per cent), Yuvraj Singh (6.2 per cent) and Sania Mirza (5.5 per cent).


19 per cent of kids cite their favourite actor as Shahrukh Khan



, followed by Hrithik Roshan (13 per cent). Salman Khan was chosen by 10 per cent of the surveyed kids. Actress Katrina Kaif is chosen by 33 per cent of kids, followed by Kareena Kapoor (8 per cent) and Aishwarya Rai (6 per cent).



49 per cent of the kids aged 7-14 years have used a computer in the past one month, and 15 per cent have surfed the internet in the past one month (in 2008 it was 10 per cent). 52 per cent of kids aged 7-14 years who surf the internet listed playing online games as their favourite activity.

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