Television

Kids & parents in the US vote TV as top relaxation tool: Nickelodeon study













MUMBAI: A research study conducted by Nickelodeon in the US, titled "The Digital Family" suggests that kids and parents believe that the television has become their medium of choice to relax. Contrary to popular belief, parents are embracing technologies just as much as kids, and view cell phones as essential part of managing their lives, while also providing kids more freedom.


"In today‘s modern family, parents and kids identify technology as a homework helper, virtual babysitter, time-keeper and a center piece of a lot of family time," said Nickelodeon and the MTVN Kids and Family Group president Cyma Zarghami. "We found that technology has brought the need for new skills while seemingly lessening the need for others. What is very apparent is the critical role technology is playing in helping modern families functions."


"The Digital Family" research incorporates findings from Nickelodeon‘s "Living in a Digital World" research project (2006), which explores technologies including: the internet, television, cell phones, mp3 players and more. "The Digital Family" offers insights from kids 8-14 and parents of kids 0-14, and references several findings from Nickelodeon commissioned studies (Multicultural Kids Study 2006 and Nickelodeon Wireless Study 2006), as well as Nielsen Media Research.








The research revealed that television is still front and center in family life. No other technology has been able to take its place. In fact, television usage has increased over the last four years (since 2002) by approximately two hours a week for both kids and parents.


Out of all the tech devices, TV seems to serve a different purpose, not only entertaining but also providing a key tool of relaxation for kids and parents in their daily lives.
Infact, 49 per cent of parents said that TV helps them escape from their daily lives, while a larger percentage of kids (75 per cent) said it helps them escape from stress.


Due to the use of the computer and internet - 26 per cent of parents and 24 per cent of kids agreed that it‘s no longer necessary to read the newspaper. Some kids and parents also believe that because of the internet, they no longer need to be good spellers or learn to read a map.


What‘s more, the effect of mp3 players suggests that:


- 23 per cent of parents and 33 per cent of kids 8-14 think there is no longer a need to make casual conversation.
- 21 per cent of parents and 31 per cent of kids think there is no need to listen to the radio anymore.

- 55 per cent of parents and 45 per cent of kids no longer see the need to purchase musical albums or CDs.


"The Digital Family" incorporated a deprivation study, where cell phones, the internet, television and mp3 players, among others, were taken away from participating kids and parents for a period of 10 days. The deprivation research identified how parents and kids value various technologies. In particular, it found that kids and parents equate safety and piece of mind to the cell phone and no other device provides these two values the way cell phones do. And because of "digital supervision" cell phones provide, kids are gaining more and more independence.


One parent said, "It‘s a tool for me to keep in touch with them and know where they are, and allow them a little more responsibility while still having my little claws on them."


Tech devices like computers and the internet have become essential tools in daily living, making kids and parents much more productive and self sufficient. In some instances, the internet has almost become part of the family.


Kids are as likely to use the internet for informational purposes as they are for entertainment. Nearly three quarters of kids use the internet for school work, says the study.


Challenging the conventional assumption that kids bring most of the newer technologies into the home and demonstrate to their parents how to use them, most parents interviewed reported that they are actually as tech savvy or more so than kids:


Additionally, parents are actually own cell phones, mp3 players and other devices just as much, or more so than kids. Only 2 per cent of parents are not online users and 29 per cent of kids are not using the internet.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/Sun%20TV%20%281%29.jpg?itok=PP6ytKhV
Sun TV to air Nandini on four GEC channels

Sun TV Network is set to launch its magnum opus fiction Nandini on all its four south Indian GEC channels, namely -- Sun TV, Gemini TV, Udaya TV and Surya TV from 23 January.

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/vikas-khanchnadani%20%281%29.jpg?itok=x-8QnjSF
RBNL ex-CBO Khanchandani joins Arnab's Republic

Vikas Khanchandani former RBNL chief business officer has joined Republic as the chief executive officer. With over two decades of working across ad sales, digital, television and media technology, Khanchandani will play an integral role to grow Republic as an independent media tech company.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/zeel%20%281%29.jpg?itok=cqlzQ-tv
Broadcasters bat for parity with print medium under GST

The Indian Broadcasting Foundation (IBF) today urged the government to level the playing field under the proposed GST regime for “all mediums”, including electronic, radio and print, as businesses across sectors had taken a hit due to demonetisation of high value currency notes November last.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/alibaba.jpg?itok=l-4J-9ON
Alibaba starts Olympic run with a multi-billion $ sponsorship deal

Chinese e-commerce giant Alibaba Group yesterday started its Olympic run by signing a multi-billion dollar multi-year deal with the International Olympic Committee (IOC) to become the official `Cloud Services’ and `E-commerce Platform Services’ partner, as well as a Founding Partner of the Olympic...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/pesha-bajrao.jpg?itok=ciXGnCnZ
Sony Entertainment launches historical series 'Peshwa Bajirao'

MUMBAI: Sony Entertainment Television is bringing to television viewers the glorious life of India’s only undefeated warrior/commander -- Peshwa Bajirao, his unconventional ways, his principles in life, his passion and his ideologies.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/NP-SINGH-DANISH-KHAN-800x800.jpg?itok=X4ORURUi
Sony Entertainment TV plans to expand its early prime time to 6pm

MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months. Speaking to Indiantelevision.com, Sony Pictures...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/miss%20%281%29_1.jpg?itok=x_7NkjRo
Miss Universe 2016 to air on Zee Café live from Philippines

After the success of stunning events such as Miss World 2016 Live and Victoria’s Secret Fashion Show, Zee Café, the ultimate English GEC brings to its viewers yet another -global event, Miss Universe Live this January, 2017.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/naagin%20%281%29.jpg?itok=dmJsHL_0
Colors leads BARC week 2 Hindi GEC (U+R) market

Naagin’s magic continued to make Colors the number one channel in Hindi GEC (U+R) even as Star Plus led the genre in the Urban Hindi GEC market. In Rural Hindi GEC market, Rishtey topped the chart again this week, according to the Broadcast Audience Research Council (BARC) all India data of week 2...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories