Television

Kid's content: The Big Multi Screen Picture













CANNES: The multi-screen (mobile, TV, internet, PDAs etc) environment has not only created an abundance of ways in which entertainment can be consumed, but has also thrown open new vistas for content creators to explore.


While none of the emerging platforms have the combination of power, effectiveness and reach that television as a medium has, the increased delivery options are slowly but surely loosening the stranglehold that broadcasters traditionally have held over content creators and the creation process.

 
 


Session 1 on Day 1 of Mipcom Junior 2005 zoomed in on this emerging trend but with a focus on taking kids content beyond the tube. Panelists included: AOL Kids and Teens (US) Senior VP and GM Malcolm Bird, Virgin Atlantic Airways (UK) TV Acquisitions executive Emma Gesto, On Demand Media Group (USA) President Neil Goldberg, Lions Gate (US) Family Entertainment Executive VP Ken Katsumoto, and H3G (Italy) Marketing Manager Tiziano Tonti. The moderator: Kidscreen (Canada) Managing Editor Lana Castleman.


AOL‘s Bird spoke about how KOL (Kids Online - AOL‘s kids specific offering) was setting precedents in creating an online distribution model. He highlighted that the company had - and is - investing in creating original content specifically for KOL. "We have four animated shows, Princess Natasha, Skuuad, Kung Fu Academy, and Pila‘s Adventures," he pointed out.


In 2003 KOL launched Princess Natasha, a series of five minute flash animated cartoon (streaming). Within two years, the 3.5 million unique monthly visitors of KOL, had clocked close to four million sessions for Princess Natasha.


Created for the Internet, the popular cartoon has been licensed to several kids product manufacturers in the US and has now been licensed for broadcast to Cartoon Network (Europe). AOL also plans to release Princess Natasha for the home video segment.


Bird pointed out that Princess Natasha is a great example of successful content within the audiovisual realm, created specifically for the Internet, and now moving to other platforms including TV.


"Online can be used as an incubator for development of new properties by broadcasters" commented Bird.


Virgin Atlantic‘s Emma Gesto spoke about the Airline‘s original content strategy for in flight entertainment.


"We are probably the only airline to buy our programming directly from content creators rather than buying it from service providers. We have amongst our offering a dedicated pre school channel and we change our kids programming every six months. We even have a separate offering for babies"


Gesto pointed out that she had more freedom to experiment with titles, saying, "We just don‘t look out for brands, we buy even lesser known titles as long as the programming fits in with our requirement."


Content creators have great promotional opportunity with in flight entertainment as they can offer content related merchandise in flight, said Gesto.


Lion‘s Gate Entertainment‘s Katsumoto said that his distribution company comes in "when the creator has an IP and has automated processes with US broadcasters. We play the role of co-producers and marketers"

"The type of IP we look for has to be well known and has to be airing on major US broadcasters in US. Home Entertainment in US is controlled by the big retailers like Walmart (50 per cent), Target (29 per cent) and Best Buy (9 per cent) and taking into account that 80 per cent of the business comes from 20 per cent of the products, brands are important to us," he said.


On Demand Group President Neil Goldberg commented on the growing demand for on demand.


"We are licensing specialists," he said, adding, "We license content from across the board and build a large catalogue and deal with companies which have strong footholds in their regions."


Is On demand restricted to TV? "Certainly not" was Goldberg‘s reply. You already have on demand on the mobile and looking into the future we see lot of options like Download to the PC, Kiosks where content can be demanded and downloaded to memory sticks or other devices being used by consumers to access content when and how they like."


H3G (Italy)‘s Tonti confessed that his company did not yet have a focus on kid‘s content but was being compelled to strategise on an offering for kids driven by recent statistics and research. Some of the startling statistics that Tonti shared were




  • Italy has the highest mobile penetration in the world (109 per cent)


  • 56 per cent of kids aged between seven and eleven have a mobile phone


  • 60 per cent of those kids use their mobile three hours a day


  • Amongst kids 40 per cent consumption is games and 30 per cent ringtones.


As the delivery horizons expand for kid‘s content, the winds that are helping content sail beyond the tube are that of ‘the need for differentiation and exclusivity‘ hence original programming, ‘the need for comprehensive Value Addition‘ hence localised and regional programming, ‘the need to cater to shorter and divided attention spans‘ hence sachet programming.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Bomanbridge-KIDS.jpg?itok=UMib9PQF
Discovery Kids Asia ties up with Bomanbridge; acquires Emmy™, Parents’ Choice™ & Odd Squad (S1, 2)

MUMBAI/SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency announced the sale of multiple global award-winning kids’ education programs to Discovery Kids Asia, TVB Hong Kong and JEI TV Korea.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/times.jpg?itok=u_AH9fbF
BARC week 48: News space witnesses drop in viewership

MUMBAI: Times Now witnessed a further decrease in its ratings though it remained as the undisputed leader in the English News space. The players in the English News genre witnessed mixed ratings this week.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Kartikeya-Sharma_0.jpg?itok=mQiO2fLw
HC stays India News ratings suspension; BARC hints at continuing crusade

MUMBAI: Describing the suspension of India News ratings by BARC(Broadcast Audience Research Council India) as ‘arbitrary and illegal’ by an order dated 6 December, 2016, the Bombay High Court stayed the suspension of BARC ratings of India News. The court has stated that the suspension and...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/chrismax_0.jpg?itok=EMAukBYp
'This Is Us' Christmas special on Star World Premiere HD

MUMBAI: With Christmas right around the corner, Star World Premiere HD is all set to play Santa with the mid-season finale of This is Us. Titled Last Christmas, the episode will air this on 10 December at 10 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/motu-patlu2.jpg?itok=hUHObclL
Motu Patlu slips; Nick maintains lead: BARC week 48

MUMBAI: Going by Broadcast Audience Research Council (BARC) India's all India (U+R) data for week 48 in NCCS All 4-14 Individuals category, Cartoon Network's Bhoot and Friends displaced Motu Patlu at the number one position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/WION-Team1_1.jpg?itok=6E4lffoP
WION launch now formal; lists marquee shows

MUMBAI: After its soft launch in August this year, Zee Media Corporation Limited (ZMCL) English News Network, WION – World is One News has now been formally launched. Its formal launch with is followed by rolling out of a major marketing campaign aptly titled WION – Be One With the World.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Creative-Image---Creed.jpg?itok=op5ZyDqH
Rocky is back with Creed premiere on Movies NOW

MUMBAI: Sylvester Stallone in his finest performance as Rocky Balboa will smash your TV screens with the TV premiere of 'Creed', this Sunday, 11 December, at 1pm and 9pm, on Movies NOW. For all action movie enthusiasts, the fight for the remote control would be well worth it with this Blockbuster...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories