Kids broadcasters see moolah in home video

MUMBAI: The home entertainment market seems to be the next moolah generating pie for kids‘ broadcasters in India.

Cartoon Network is planning to venture into the home video market within two months, a space occupied only by Walt Disney. Nick is also readying its entry and will be tying up with Excel Home Entertainment to launch its top-rated properties like Dora and Spongebob into the home video market.

"We are currently in talks with major distributors and plan to enter the home video market in the next two months," says Cartoon Network Enterprises VP - Asia Pacific Dulce Lim-Chen, while refusing to divulge further details.

Disney Channel is already active in this space with its various television series. It recently launched Disney Fairies, a new category to only cater to the home vide market. The first to role out under this category was Tinkerbell.

Kids broadcasters believe that with the emergence of more players in the home entertainment category and with an increase in kids‘ content, the home video segment is poised for growth."It is not only a potential revenue stream for the content providers in the form of royalties, but also helps in enhancing engagement with the target group outside the television viewing hours," says Viacom18 Media VP-consumer products Sandeep Dahiya.
Excel Home Video managing director MN Kapasi feels that kids TV content on home video is still an insignificant market, but it helps in the brand-building process of any kids‘ channel.

Cartoon Network is also exploring other revenue opportunities in India. Its consumer products division, Cartoon Network Enterprises (CNE), will be entering into publishing and console gaming.CNE has set up an in-house publishing division to extend Cartoon Network content into print form. "Until now we had been partnering with various publishers worldwide to develop stories on print that were based on our characters. But now that we see a lot of potential in this segment, we have decided to extend this content into print. As part of this new initiative, we will be launching 150 books by the year-end," says Lim-Chen.
As part of its 2009 plan, CNE will also establish Gwen (female character from Ben 10) to build its merchandise portfolio.

"Apart from the new businesses, we will be further expanding our presence in India through promotional licensing, food and beverages and personal care products," Lim-Chen says.

CNE is expecting a 25-35 per cent growth in its revenues from licensing and merchandising this year, adds Lim-Chen.

Latest Reads
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment
"Let India open its market, we will open ours" - PEMRA chairman Absar Alam

Pakistan’s TV watchdog - the Pakistan Electronic Media Regulatory Authority (PEMRA) - charimanAbsarAlam was in the line of Pakistan’s Geo News anchor Shahzaib Khanzada’s fire last week. In his Monday to Thrusday current affairs talk show Aaj ShahzaibKhanzada Kay Sath - the anchor grilled him time...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories