Kelloggs & ESPN partner to launch kids website

MUMBAI: Kellogg‘s Frosted Flakes, in association with ESPN, launched the sports entertainment website, for-kids-by-kids., which will also be called the Earn Your Stripes Sports Page.

The sports page is a forum for kids to talk to other kids about what‘s happening on their team or to share opinions about hot sports topics and participate in sports-related polls. Kids can submit stories about their personal sports experiences, as well as participate in Sports Speak, a message board for general sports conversation.

The site can be customized to different sports teams and is constantly updated, so kids are encouraged to check back often.

Also on the site, kids can read sports articles written by kid field correspondents from around the country and learn about other topics from the Earn Your Stripes reporter, Adam.

"I love sports! Winning is great, but getting out there and making things happen with my friends is what it‘s all about," said Earn Your Stripes sports reporter Adam.

"The Earn Your Stripes Sports Page is the place where I can talk about what‘s going on and learn about new things that will help me and my friends play better," said Adam.

The Earn Your Stripes Sports Page also recognizes real kids from around the country who are active and eat right through Earn Your Stripes ‘Award Shorts,‘ which are one-minute videos highlighting how their love for sports and dedication inspires other kids. The ‘Award Shorts‘ are hosted by Adam and profile kids and teams who have been exceptionally motivational in a variety of areas like teamwork, dedication and breakthrough performances.

Two new ‘Awards Shorts‘ will be available this fall and can be viewed in the ESPN video player.


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