Television

Jetix rebrands to Disney XD in India

MUMBAI: Walt Disney Television International India will rebrand its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl inclusive entertainment brand for kids aged 6-14 on children‘s day, 14 November, at 12 noon.
The channel will premiere with Disney‘s animated comedy series Phineas and Ferb, targeted at 9-14-year-old-tweens, and Aaron Stone, an adventure series about a champion video game player.


Disney XD will also showcase Zeke & Luther, a single-camera comedy about two best friends who set their sights on becoming world famous skateboarders.
 
Said Walt Disney Television International India VP and GM Natasha Malhotra, "Disney XD will feature characters and stories in a wide range of formats - animation, live action, movies and sports - focusing on the core value of accomplishment, in line with the aspirations of tweens today."


Also debuting on the same day is the online destination, Disney XD.in which will feature regular updates, interactive games, cyber zone with videos, information and downloadable content about all Disney XD channel shows.


Averred Malhotra, "Disney XD.in is a unique opportunity for us to not only provide additional content to our existing Jetix fans but also attract a whole new audience through its fun, interactive and boys focused, girl inclusive content."


Walt Disney Television International India has already kick-started its marketing and promotional activities ahead of the launch of the rebranded channel.


Apart from promoting the property across its own network channels, Walt Disney Television International India will also run promotional campaigns across other GECs, music channels and movie channels.


Said Walt Disney Television International India associate director - marketing Venugopal Iyengar, "We already hve an established viewership in the Hindi speaking market (HSM). Thus, our promotional thrust will be more towards the southern market."


As part of its television campaign, the company has booked approximately 2,500-3,000 spots outside its network across various south regional channels that include Telugu, Kannada and Tamil.


"We will be running the promotional activity on channels such as Raj TV, Kalaignar TV, ETV Telugu and Maa TV," Iyengar explained.


As a reminder medium, Disney XD will be utilised out-of-home and experiential media to convey the new brand experience.


"Out-of-home will be used as a reminder medium majorly across metros. We will also be present in select malls and multiplexes to demonstrate the brand taste," he elaborated.


Internet will also be exploited extensively to spread brand awareness.


Iyengar said, "We will be present on trade sites, gaming sites, messenger and e-mail applications."
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/goel_0.jpg?itok=E8EnbUu2
Jawahar Goel raises alarm of emerging Star cricket monopoly (updated)

This is Jawahar Goel at his inimitable best. The TV industry old timer and chairman & MD of India’s largest satellite TV distribution platform Dish TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/23/abp_0.jpg?itok=QUHQx6eH
ABP News TV says it has crossed 7-mn mark on Twitter

@abpnewstv, the Twitter handle of ABP News, has claimed to have crossed seven million followers. This growth, ABP says, has been fuelled by what it called real-time updates and engaging content on latest news and happenings from across India.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/amit-nair.jpg?itok=EXBgTfgm
Men@10's unique content to help Living Foodz sustain its position, says Amit Nair

Watch your favourite lifestyle shows this month, as Living Foodz' ‘Men@10’ has got under way; it airs every Monday to Friday between 10 - 12 midnight. Living Foodz business head Amit Nair said, “Living Foodz has sustained its position in the lifestyle genre, owing to its unique content. Our shows...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/mohan.jpg?itok=n7ztN1Qm
Carnival Cinemas appoints Mohan Umrotkar as CEO

Spearheaded by Dr. Shrikant Bhasi, Carnival Cinemas has appointed Mohan Umrotkar as its chief executive officer. He takes over from P. V. Sunil who has been elevated as the managing director of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Dmitry%20Shishkin%20BBC_0.jpg?itok=lQAV7bYt
Why India expansion makes sense to BBC

MUMBAI: BBC is rising to the fact that expansion in India makes logical sense. With the proliferation of news sources, BBC is witnessing a mobile revolution especially in India, Asia and Africa. "It would be presumptuous to think that people would come to our websites just because we’ve launched...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_1.jpg?itok=I4RqQXC3
STAR, Zee & Times top media list, Airtel & Tata Sky entrenched

MUMBAI: STAR, Zee and Times have continued to lead in the list of top 10 media groups in India. The growth of television distribution firms, Business Standard reported, has been one of the major changes the listing has seen in five years. Bharti Airtel and Tata Sky are now well-entrenched in the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/Untitled-1_0.jpg?itok=C2sUrpU-
English News, Religious & Music HSM genres lose: Chrome DM

MUMBAI: 'Sports - All-India' genre has emerged as the most benefitted genre with 1.92 per cent. DD Sports has topped the chart with 95 per cent opportunity to see (OTS) in week 33, Chrome Data Analytics & Media reported.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/22/supriya%2Bsahu.jpg?itok=LT0XJXPj
Doordarshan welcomes young anchors, expects CVs by 31 Aug

NEW DELHI: In a attempt to infuse new and fresh talent, the public broadcaster Doordarshan has invited youngsters to join the organisation as anchors and presenters.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/21/sameer.jpg?itok=BviS2VG0
Zee brings first English-language South Asian reality show to U.S, ropes in Lexus & Wells Fargo

Zee Entertainment Enterprises (ZEEL), a worldwide content company, is breaking new boundaries globally by making a tremendous impact in the U.S. The organisation’s leading Hindi channel, Zee TV, which was the first Hindi channel to be launched in the U.S. in 1998, is now making its presence felt in...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories