Jason Root is SVP digital for &

MUMBAI: Nickelodeon/MTVN Kids and Family Group has promoted digital executive Jason Root to senior vice president, digital, and

According to an official announcement issued by the company, Root will oversee all management and creative operations for the top kids‘ site, as well as the growth and development of,, -- the youth virtual world -- and Nickelodeon‘s broadband video site,

He will guide the development of sites for all Nickelodeon television properties, such as SpongeBob SquarePants, The Naked Brothers Band and Avatar: The Last Airbender, as well as many other online Nick initiatives such as Kids Pick the President and Kids‘ Choice Awards. His team will also focus on developing new digital-first ways to help incubate properties and characters. Root will continue to report to Nickelodeon/MTVN Kids and Family Group EVP, Digital Media Steve Youngwood.

"Jason has helped Nickelodeon be a leader online within the kids‘ demographic with initiatives like the New Game of the Week franchise, TurboNick, and Nicktropolis. He has been an integral component of growing Nickelodeon‘s digital business," said Youngwood. "As we continue to evolve in digital media as a company, Jason will ensure that we provide kids and families with the best interactive entertainment possible."

In addition, Root will play a key role in expanding Nick‘s online gaming efforts, including the existing franchise New Game of the Week, giving it a multiplayer focus. The first new effort in this space is 3D Slimeball on His group will also build multiplayer cooperative gaming into Nicktropolis, complementing the video, safe chat, and virtual economy capabilities already integrated into that site.

Root is a seven year veteran of Nickelodeon and Prior to joining the company, he held several new media management positions at the Walt Disney Company.

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