It's 'Open Season' for Sony Pictures this festive season

MUMBAI: On Friday 20 October 2006 Sony Pictures Releasing of India will release Sony Pictures Releasing‘s first animated film Open Season.

The film is about Boog, a domesticated 900lb. Grizzly bear finds himself stranded in the woods three days before Open Season. Forced to rely on Elliot, a fast-talking mule deer, the two form an unlikely friendship and must quickly rally other forest animals if they are to form a rag-tag army against the hunters.

Sony is doing innovations to push this film. Speaking to on this Sony Pictures Releasing of India manager advertising and promotions Harshvardhan Gangurde says that a campaign on television has been running on kids channels for the past couple of weeks.

The idea of using the likes of Pogo, Animax, Nickelodeon is that the main audience for this film is kids. So spots pushing the film have been airing together with soundbytes from the voice cast. This includes Martin Lawrence who provides the voice for Boog and Ashton Kutcher who voices Elliot talking about their experiences making the film.

30 prints of the film will be released. Interestingly the film will not be dubbed. Open Season is also being released in Imax. So Sony Pictures and Imax are doing a special push. From tomorrow on ground activity will start where the two characters from the film will be present in person.

They will start their activity by visiting malls in Mumbai as well as Imax Adlabs at Wadala. They will then go to Hyderabad. A bus has been arranged for and the two characters will visit different locations with the aim of meeting kids and families. Imax is also looking at having a mini jungle set up in their theatres where kids can play.

Sony Pictures also kicked off a school contact programme which is drawing to a close. This was done in conjunction with Sanctuary Magazine. Since the film is about nature conservation the partnership was a natural fit.

Activity was done in 200 schools across the country. An activity sheet was given where kids did mazes, colouring, essays. Talks were also given on the importance of preserving the natural environment. Screenings will now be held for school kids. In addition Sony Pictures is also looking to help Sanctuary Magazine with its Save A Tiger petition. So at cinema halls people who buy a ticket for the film will be urged to sign the petition. This will then be sent to the President of India.

Booproo chewing gum is the brand that has tied up with the film. They have cut a TVC which seeks to push the brand by leveraging the equity of the film‘s characters. On the mobile front Sony Pictuers through its partner Hungama Mobile will be distributing content. This includss games, voice tones, video ringtones. One can send an SMS to 4646 to get these products.

Also Read

Sony pulling all the stops for Bond film

Latest Reads
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting
Guest column: TV Analytics on Colors Tamil

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories