Television

'In the Night Garden' sells 1 mn DVDs globally













MUMBAI: BBC Worldwide, the commercial arm of the British Broadcasting Corporation, has disclosed that the children‘s show In the Night Garden has sold over 1.2 million DVDs globally.


The programme reaches audiences in 34 countries.


The show is about a magical picture-book place that exists between sleeping and waking in a child‘s imagination. Words, rhymes and music carry young viewers through a happy world of loveable characters and nursery rhyme nonsense.


In the Night Garden‘s largest DVD-buying audience comes from the UK, where over 9,00,000 units have been sold till date. BBC Worldwide predicts that this year will bring the millionth sale within the UK.


Elsewhere, the programme has sold nearly 70,000 units in Spain following its launch on Spanish broadcaster TVE in September 2008. The debut In the Night Garden DVD in Spain went straight to number one in the children‘s charts as did the first Canadian release where it held on to the top spot in the children‘s DVD charts for three consecutive weeks. Canadian sales of the DVD now exceed 11,000 units.

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