Television

Hungama TV claims second position in kids genre













MUMBAI: It has been seven months since the Ronnie Screwvalla promoted media company UTV launched its kids channel Hungama TV. The question on everybody‘s mind is how the channel has been faring and whether it has been able to make inroads into Cartoon Network while warding off other new entrants - Animax and Disney.



Well the channel has put out data claiming to be the number two channel in the kids genre. In a span of seven months, the channel has stated that it has managed to attain the number two position with the channel share at 15 per cent , with reach at 28 per cent and TVRs at 0.20 (Tam, SEC ABC C&S, 4-14 years, 17? 23 April 2005, All Hindi Speaking Markets).

The channel states that this position has been achieved because kids want to see a channel that is made in India with original content, Hungama TV is also at the No. 2 position in the prime time band i.e. 4 - 8 pm from Mon- Thu and on weekends overtaking Pogo.



















































Channel
TVRs
Channel Share
Reach
GRPs
Cartoon Network
0.76
59
44
255
Hungama TV
0.20
15
28
66
Pogo0.18
14
21
62
Disney Channel
0.10
8
1433
Nickelodeon
0.04
3913
Toon Disney
0.020
267
Animax
  20

The ratings also revealed that kids enjoy the programme mix offered by Hungama TV i.e. game shows, live action program and animation. Hungama TV has four of its programmes above the 1 TVR mark. Shows like Shaka Laka Boom Boom, a live action show which entails a story of a magic pencil that does wonders for a kid, leads the on air success with a TVR of 1.43, followed by the mad and messy game show Gol Gol Gullam with a TVR of 1.18, Tiger had a TVR of 1.10. The animation series Ultimate Book of Spells had a TVR of 1.08.


UTV CEO Ronnie Screwvala said, "We‘ve always maintained that content drives viewership, and local content drives even higher viewership. The Tam data is an endorsement of our conviction that this 4-14 age group segment is the fastest growing audience and will remain so for the next 3-5 years when it grows into one of the largest segments. Our audience endorsed that local language programme and the right mix of animation live action and movies is a great offering."


"The kids segment is also a very strong pay driver to collect revenues from subscribers. The pester power is a double whammy for us as it will be a strongest pull factor for advertisers looking at this segment with interest, and the same will work for subscribers paying to cable operators. Innovative marketing initiatives, strong distribution network and aggressive sales targets have contributed towards creating Hungama at Hungama TV".


Hungama TV programming head Zarina Mehta said, "This is an excellent base for our take off to leadership position. We have a slew of new programmes including Sonic X, Doraemon in animation and our own Shaka Laka Boom Boom and Hero in live action. Our properties like Full Toss and Gol Gol Gullam are gaining in popularity and our large ground events are creating Brands of our game shows".


As a part of its strategy to consistently provide kids with a slew of surprises, Hungama TV brings Holiday Hungama for its kids this summer. The popular gully cricket gameshow Full Toss where kids get to play the game with their favourite cricketers, is presently on ground. Full Toss Cricket Hungama Series is taking place across 10 cities, with the mega final scheduled in Mumbai on 15 May. This is presented by Rasna Juc Up.


Also Read


‘Sonic X‘ to premiere on Hungama TV on 2 May


Hungama TV banks on animation content; Mehta to spearhead programming

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Sony_Marathi.jpg?itok=gd2Uqx84
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/ndtv.jpg?itok=G6JI38LH
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/tyson.jpg?itok=zxfKx9sB
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/news.jpg?itok=pYr3369_
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/fernandes.jpg?itok=ZWXeOW8Z
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/neeraj.jpg?itok=ZvLk4ckd
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/asia-cup.jpg?itok=L-YXgemt
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/zoom.jpg?itok=KkVHZdxQ
Zoom Studios launches its second series, ‘Ready 2 Mingle’

After the resounding success of The Reunion, The Zoom Studios, the original content arm of zoOm styled by Myntra is back with its second series- Ready 2 Mingle.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/13/pl.jpg?itok=XC7xv3jD
CPL 2018 becomes first T20 league to stream live on Twitter

The Hero Caribbean Premier League has recently announced its collaboration with Twitter to live stream all matches of the 2018 season in 54 countries.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories