Television

Educational TV content for US children not up to the mark

MUMBAI: A new study by US organisation Children Now reveals substantial deficiencies in children’s educational television programming and raises serious doubts about broadcasters’ commitments to the nation’s children.


The study called Educationally/Insufficient? An Analysis of the Availability &and Educational Quality of Children’s E/I Programming evaluated the quality of programmes claimed as educational/informational (E/I) by commercial stations.



It found that only one of every eight E/I shows (13 per cent) is rated as highly educational. In contrast, almost twice as many, nearly one of every four (23 per cent) were classified in the lowest category of minimally educational. Most E/I programmes (63 per cent) were judged to be moderately educational.


Media researchers Dr. Barbara J. Wilson (University of Illinois), Dr. Dale Kunkel (University of Arizona) and Kristin L. Drogos (University of Illinois) analysed 120 episodes across 40 programme titles, evaluating each show on a range of educational criteria that are associated with children‘s learning from television. Their findings indicate that most programmes designated as E/I offer only limited educational value for child viewers.


The study notes that when only one in eight E/I episodes is highly educational and nearly twice as many are deficient in educational merits; when few broadcasters offer more than the bare minimum of programming and confine their entire E/I schedule to one or two days of the week; when more than one-quarter of E/I shows model harmful violent or socially aggressive behavior; and when the vast majority of programs contain no basic academic or health-related lesson, it is difficult to see how broadcasters’ efforts are sufficiently serving the educational needs of the nation’s children.


Children Now’s Children and the Media programme Christy Glaubke says, "This evidence suggests that the nation‘s children are being short-changed by broadcasters. This is clearly a missed opportunity to help support the educational development of the nation‘s children."


Commercial television broadcasters are required by law to air children‘s E/I programming as part of their public service obligations in return for the free use of publicly-owned airwaves. The Federal Communications Commission (FCC) enforces this requirement and has specified that each station should air a minimum of three hours per week of children‘s educational programming.


The new study reveals that the large majority of stations (59 per cent) deliver only the minimum required amount, with just 3 per cent of stations nationally offering more than four hours per week. Furthermore, 75 per cent of stations schedule E/I programming exclusively on weekends, despite the fact that children watch an average of three hours of television per day every day of the week.


Previous studies in the 1990s found that between 20 per cent and 33 per cent of E/I programmes were rated as highly educational. Thus, the new data suggest that educational quality is at the lowest point yet measured for E/I shows aired on commercial channels.


In contrast, the educational programming delivered by US pubcaster PBS was rated significantly higher (receiving an average quality rating of 9.1 on a 12-point scale) than were E/I shows on commercial stations (which received a 7.9 average score).


Another important difference is that PBS programs tended to emphasize cognitive-intellectual lessons in their educational fare (55 per cent of programs), whereas commercial channels relied largely on social-emotional lessons (67 per cent of programs), such as sharing or getting along with others, as their educational substance.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rahul-shivshankar%20%281%29.jpg?itok=YLMddtK8
Times' Rahul faces 'India Upfront' from 8pm today

Times Now, one of the most popular English news channels in India, is launching ‘India Upfront' with Rahul Shivshankar’. As the name suggests it is a path breaking new show that will put hard facts – upfront -- for the nation to assess. It will be a 60 minute show Monday to Friday at 8 pm,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/aye-zindgi%20%281%29.jpg?itok=VF3TK-6F
Reinstating optimism in youth, Zing to launch 'Aye Zindagi'

Not often is life kind enough to let you move past errors and start afresh but when it does, we must make the best of it. Chronicling many such stories of human experiences, Zing presents a new fiction show. Titled Aye Zindagi, the channel has roped Rithwik Dhanjani as the host.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rising%20%281%29_0.jpg?itok=ovvXDhDu
'Barbarians Rising', Roman & Barbarian battle on History TV18

A tyrannical empire. 700 long years of battle. History TV18 is all set to take the viewers to a world altering struggle for freedom. The channel will air Barbarians Rising, a story told from the perspective of the tribes named as Barbarians by the Romans. The show is an epic saga of the fall of the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/this-is-us%20%281%29.jpg?itok=-puIFLGy
NBC's 'This is Us' renewed for two seasons

"This Is Us" premiered in September of last year and is already quick on its way to success! The show that airs in India on Star World Premiere HD received a tremendous response internationally and whopped in massive ratings. Now, the show has been renewed for two more seasons.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Rajeev-Kheror_0.jpg?itok=zu8GaZ4r
Z Living premiering three series in US

MUMBAI: Leading Health Entertainment Network, Z Living is premiering three new series in an all-new primetime programming block kicking off January 2017 in the US.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Raj-Kundra.jpg?itok=3ZC1pEBX
CoD: CEO Kundra no longer offers 'Best Deal'

MUMBAI: Prospects of Best Deal TV seemed to be bleak as Raj Kundra, the husband of Shilpa Shetty, who was the CEO of the home shopping channel, has put in his papers.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/BARC%20India-Image.jpg?itok=0E8bNSV8
BARC India mulls client contract review & enforcing opt-out clause

NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Hamid-Ansari_0.jpg?itok=AnQWConm
Veep: 'Advertorials' and 'response features' edge out editorials today

NEW DELHI: Vice President M Hamid Ansari has said that the media must stand up to fear, seek information and speak out, not hesitating to tell the powers their errors in commission and omission.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories