Television

DQE in toy licensing pact with UK-based Mookie Toys

MUMBAI: Hyderabad-based DQE has entered into an exclusive toy licensing agreement for its 3D animated series The Jungle Book with UK based company Mookie Toys Ltd ( Mookie).


Under the terms of the agreement through DQE‘s licensing agent Copyright Promotions Licensing Group Ltd (CPLG), Mookie has acquired the Toy licensing rights for The Jungle Book in the UK, Republic of Ireland and the Channel Islands.
 
Commented DQE Group Chairman and CEO Tapaas Chakravarti, "This agreement will open up a number of new verticals for maximising our profits from The Jungle Book as we continue to expand licensing and distribution opportunities. The 3D series has already become a hugely popular television programme in countries that have started airing. We remain hugely optimistic that the licensing and merchandising of this iconic property will gain further momentum during 2011. With the expertise Mookie has in toy manufacturing we believe that we have associated with the right partner for manufacture of toys of this classic property. The deal has great strategic significance as this validates DQE‘s constant pursuit to reach audiences and markets"


The agreement allows Mookie to sell toy merchandise of Jungle Book including wheeled bicycles; tri-scooters; tricycles; balance bikes; sit N rides; play balls, outdoor activity centres and slides. DQE will receive a substantial amount of upfront payment as minimum guarantee from this agreement that covers the outdoor play and ball categories for a three-year period.


Mookie will use multiple distribution channels for retail including High Street, Mass Market, Independents and online.


Mookie Toys is an outdoor toy manufacturer and distributor for several well-known brands such as Peppa Pig, Noddy, Rupert Bear, Toy Story, Fire Man Sam, Ben 10, Mr. Men, Postman Pat, Disney‘s characters like Little Mermaid, Cars, Snow White, and Winnie the Pooh.

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