Television

DQE in 3-year L&M deal with Europe's CPLG

MUMBAI: DQ Entertainment has signed a three-year agreement with The Copyright Promotions Licensing Group Limited (CPLG) for licensing and merchandising of The Jungle Book, DQE‘S high-end 3D animation TV series.
Under the deal, the Europe-based licensing agency will be responsible for The Jungle Book‘s merchandising, publishing, promotions and direct to retail strategy for multiple territories including Italy, including Canton Ticino, San Marino, Vatican Cit, United Kingdom and Eire, Spain, Portugal and Japan.


Said CPLG chief executive Katarina Dietrich, "Copyright Promotions Licensing Group Ltd. is excited to work with DQ Entertainment on Jungle Book in Italy, Spain, Portugal, UK and Japan to put together a successful licensing and merchandising programme. The animation, character designs will be found on many different consumer products. We are looking forward to a very successful partnership."
 
Additionally, DQE has signed a second deal for ‘fabric products‘ with Belgium-based N V Belltex.


Under the terms of the agreement, Belltex has been authorised to manufacture an array of products including tents, quilt cover sets, pillowcases, fitted sheets, curtains, decoration cushions, beach towels, ponchos, bathrobes, hand & bath towels, gloves, carpets, handkerchiefs, polar plaids and sleeping bags with Jungle Book characters and elements.


This agreement was signed through DQE co-production partners TF1 Enterprises, who act as their licensing & merchandising agents for France.


DQE has on date concluded multiple agreements for the licensing and merchandising of The Jungle Book license, while the TV series is still in production. The licensees have estimated a combined total of approximately $15 million of total revenue and minimum guarantees across these deals in the first retail cycle of five years from the time of first broadcast of the TV series.


DQE Group chairman and CEO Tapaas Chakravarti, "We have always believed that the 3D Jungle Book would become a hugely popular television programme but for home entertainment, licensing, merchandising and publishing its success will most likely exceed our expectations. We have successfully negotiated nine marquee licensing deals worldwide with a combined revenue estimate of circa $15 million provided by the licensees."


Several other publishing and merchandising negotiations are currently ongoing for The Jungle Book.

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